Technology media company TechTarget, Inc. (NASDAQ: TTGT) today launched SearchITOperations.com™, a website designed to provide independent guidance, case studies and tips to help enterprise technology buyers make well-informed decisions around deploying and managing next-generation architectures.
The movement toward DevOps and Agile software development has surfaced new challenges for companies when deploying applications across complex, hybrid-cloud enterprise environments. Data center managers must address new considerations for providing scalable, flexible infrastructure to meet development needs while also implementing appropriate automation and monitoring layers to support their most critical workloads. SearchITOperations.com will provide in-depth coverage to help organizations respond to the operational requirements of DevOps and Agile development at enterprise scale. Coverage also includes hybrid and multi-cloud management and the operational impact of containers, microservices and event-driven computing, key components of next-generation application architectures.
“In the last few years we have seen a growing interest in DevOps practices among our development communities, including: SearchSoftwareQuality.com™, SearchSOA.com™ and TheServerSide.com™. We are witnessing a tipping point in the market where the operational impact of this development shift is causing significant strain on enterprise adoption,” said Rebecca Kitchens, Senior Vice President and Group Publisher at TechTarget. “TechTarget has a long history of delivering content to enterprise operations teams around provisioning, management and monitoring of systems. This site is a natural evolution toward serving the information need of enterprise buyers in today’s changing landscape of hybrid/multi-cloud environments with applications built outside traditional development practices.”
SearchITOperations.com joins TechTarget’s network of 140+ technology-specific communities supplying important information and monitoring buyer engagement with content across over 5,500 taxonomy terms. This platform provides rich first-party purchase intent data that identifies accounts in active research mode for current projects, serving as a critical source to technology vendors who need to identify and influence prospects for their solutions. Beyond serving as a rich information source for buyers, SearchITOperations.com will be an important marketing channel for vendors in this space. Furthermore, TechTarget’s IT Deal Alert Priority Engine™ intent data platform and IT Deal Alert™ Qualified Sales Opportunities profiles will help vendors prioritize accounts with projects and identify revenue opportunities they may otherwise miss.
“The IT operations/DevOps meme has captured IT almost as quickly as that of the cloud; the challenge is how to properly manage and operationalize this new paradigm in enterprise-level deployments,” said Geeta Sachdev, Chief Marketing Officer at VMTurbo, a launch sponsor of the site. “At VMTurbo we’ve found a sweet spot helping customers bridge the divide between various IT silos, and such a challenge needs a media partner that can identify early adopters with projects and not just bandwagon followers of marketing ‘buzz terms.’ TechTarget is the best company to identify active projects and we are excited to participate in SearchITOperations.com as it will help us find organizations feeling this pain.”
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTarget’s Activity Intelligence&tradde; platform, allows technology sales and marketing teams to leverage real-time purchase intent data to more intelligently engage technology buyers and prioritize follow-up based on active projects, technical priorities and business needs. With more than 140 highly targeted technology-specific websites and a wide selection of custom advertising, branding, lead generation and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology sales and marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Munich, Paris, San Francisco, Singapore and Sydney.
©2016 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence, SearchITOperations.com, SearchSoftwareQuality.com, SearchSOA.com, TheServerSide.com, IT Deal Alert and Priority Engine are trademarks of TechTarget. All other trademarks are the property of their respective owners.