TechTarget Launches to Help IT and Business Professionals Keep Pace with Rapidly-Growing SaaS Market

Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of™, a new website designed to serve the informational needs of today’s IT and business decision makers as they evaluate, implement and integrate applications and third party applications from Salesforce partners. will act as an independent online community that provides tips, case studies and neutral guidance on the latest innovations and future direction of the Salesforce ecosystem.

Given the diversity of markets the platform currently serves, today’s IT and LOB decision makers require an independent perspective on the nuances of moving to a hybrid cloud model in terms of the overall business impact, potential integration challenges and long-term ROI.

TechTarget has covered the Salesforce market extensively across its network over the last year and the growth in page views in this area has been significant. The goal of the new site is to elevate this continuing coverage and curate a better content experience for readers, while providing marketers with access to a centralized community of prospective buyers to influence and build competitive mindshare.

“With 50% of our audience planning to increase their cloud services spending in 2016, we’re seeing evidence of a strong market shift away from traditional on-premises deployment models in favor of the more flexible, cost-efficient SaaS model. We’ve been tracking this ongoing trend across key markets including CRM, ERP, HR and BI and analytics for the past few years across the TechTarget network and the expertise and thought leadership we have established among cloud apps buyers across the globe will only strengthen with the launch of,” said Doug Olender, Senior Vice President of Business Applications and Architecture Media, TechTarget. “Furthermore, the new site will enable customers to align with the most in-depth content related to the entire Salesforce product portfolio and provide them with demand generation, sales enablement, data services, and brand messaging vehicles throughout the buy cycle.” joins TechTarget’s portfolio of websites specializing in both cloud and on-premise business applications including:™,™,™,™,™,™ and™.

About TechTarget

TechTarget (NASDAQ: TTGT) is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, allows technology sales and marketing teams to leverage real-time purchase intent data to more intelligently engage technology buyers and prioritize follow-up based on active projects, technical priorities and business needs. With more than 140 highly targeted technology-specific websites and a wide selection of custom advertising, branding, lead generation and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology sales and marketing success around the world.

TechTarget has offices in Atlanta, Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

To learn how you can engage with serious technology buyers worldwide, visit and follow us @TechTarget.

©2016 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence, SearchSalesforce, SearchCRM, SearchCloudApplications, SearchBusinessAnalytics,,, SearchOracle and SearchSAP are trademarks of TechTarget. All other trademarks are the property of their respective owners.

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Garrett Mann
Vice President, Corporate Communications


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