TechTarget Research Releases Quarterly Cloud Storage Post-Purchase Report

Details End-User Derived Insight from Completed Enterprise IT Transactions

TechTarget Research today announced the release of its latest quarterly Cloud Storage Post-Purchase report. The report delivers market insight from interviews with enterprise IT buyers who recently purchased Cloud Storage subscriptions and is part of TechTarget’s portfolio of 16-market-specific Post-Purchase reports based on insights from completed enterprise IT product transactions. The reports are unique because they reveal market trends from actual purchases, reported by end-users. The reports include the raw data for detailed win/loss and market segment analyses.

The Cloud Storage report insights are useful to small and large market cloud storage service provider participants, and hardware and software providers looking to service the market or may be losing revenue to it. The report details market segment trends and win/loss analyses to help marketing and sales teams confidently make go-to market strategy decisions and includes insights and data such as:

  • Amazon Web Services led the market with 53% of the measured cloud storage transactions in Q1-2017, an increase from Q4-2016. The report details the position and changes in the top players by transaction share (Microsoft, Google, IBM, Rackspace) and their share trends.
  • Many cloud storage service providers play roles in market niches. The report’s raw data details the win/loss outcomes and reasons for a selection/non-selection for transactions involving the largest vendors as well as Century Link, Dimension Data, DXC Technology, Fujitsu, Oracle, NTT, Verizon, Virtustream, and VMware.

To help large participants win hotly contested market share points and challenger/smaller vendors understand the market niches they can win (e.g. leader weak points, emerging buyer demands), the report details:

  • Shortlisted vendors for each transaction and details on why they lost the deal (e.g. report subscribers understand whether pricing is a bigger issue for Amazon, Microsoft or Google),
  • Ratings on the winning vendors of their sales force quality, product effectiveness, price/performance characteristics and other factors,
  • In-quarter and quarter over quarter data on the product/solutions features that were pivotal to choosing a winning vendor,
  • Deal sizes reported in average terms (overall and by vendor), ranges by vendor and for individual transactions (this report details transactions from the mid-tens of thousands of dollars to dozens of deals well over $1m), and discount, bundling and other deal tactics used by transaction-winning vendors.

“TechTarget Research is different because we focus on granular IT product markets and delivers insights from end-users involved in confirmed projects,” said TechTarget CEO Michael Cotoia. “This focus provides enterprise tech marketing and sales leaders insights to confidently make go-to-market decisions. We are uniquely able to do this because enterprise IT buyers come to our sites for pre-purchase research.”

TechTarget Research produces Post Purchase reports in valuable enterprise IT product markets including: All-Flash Storage, Hybrid Storage, Hyper-Converged Infrastructures and more.  For more information on how to leverage this insight in your sales and marketing efforts, please contact Brian McGovern.  All media requests should contact Jon Brown.

About TechTarget Research

TechTarget Research is a division of TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

TechTarget has offices in Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.

©2017 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks of TechTarget. All other trademarks are the property of their respective owners.

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Garrett Mann
Senior Director of Corporate Communications


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