Pow! Here’s Why You Should Get in to the ABM Game Now

Don’t be put off by perceptions of complexity, laying fresh tracks is less about succeeding initially and more about just doing it

If you’re only using a lead-based approach, you’re essentially wasting sales’ time. But marketers are hesitant to adopt an account-based approach out of perceptions of complexity. This MarTech Today article from TechTarget CMO John Steinert helps marketers move past the shortcomings in lead-based marketing and find easy points of entry into ABM by leveraging better data and applying it differently. Learn how to take a closer look at your existing processes and how you view your information in order to make the tweaks necessary to get started now.
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