Walk a Mile in Your Buyers’ Shoes: How to Use Empathy to Create More Valuable Content

Today’s buyers have a treasure trove of content at their fingertips. The most valuable content speaks to their specific challenges and pain points. To effectively engage audiences and build revenue-yielding relationships, marketers must establish a deep understanding of their buyers – their roles, pressures, challenges and objectives.

In this e-book we’ll share insights from four Enterprise Strategy Group analysts, who are experts in the markets they cover and strategic advisors to marketers across the tech industry, as well as former marketing practitioners. You’ll learn:

  • How empathy helps drive deeper engagement with B2B buyers
  • Common missteps when developing a buyer centric content plan
  • Expert tips to create more buyer-centric content
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