Tip #1: Start with basic nurturing to warm up prospects and accounts
E-Book: Building Basic Email Nurturing Skills
B2B tech purchasing is complex. Typically, it involves 7+ buyers and has an average sales cycle of 6+ months. So it’s no surprise that to successfully convert your leads into opportunities, you need to engage and nurture them. Check out this e-book to get practical tips on how to do so.
Read nowTip #2: Use data to deliver relevant content
Article: 7 benefits of a personalised marketing content strategy
To truly personalise communications, marketers need to think beyond dynamic fields in their marketing automation platform. By gathering data, creating buyer personas, analysing prospect’s behaviours and monitoring their research activity, you should be able to segment your audiences and craft more relevant messages. Check out this article to find out more.
Read nowTip #3: Segment your audience according to their activity and interests
Infographic: Warm Up Your Winners: Stoking Your Nurtures with Intent
High-quality intent data is revolutionising B2B marketing – for the first time ever, we can track, monitor and capture buyers who are ready to enter the buy cycle. And once you’ve found these in-market buyers, you want to keep them “warm”. But how do you do so? Check out this infographic on how to use purchase intent data to deliver relevant content.
Read nowTip #4: Drive conversions through automated nurture strategies
Webinar on-demand: Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
It’s no secret that automation is enabling marketers to share content and frame how prospects get in touch with your sales teams. The best technology organisations are using automated nurture and scoring as a real competitive advantage. Check out this presentation by marketers from Neo4j, BrightTALK and TechTarget to find out more.
Watch NowTip #5: Prioritise and tailor nurture campaigns for maximum effectiveness
Case study: How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine
Red Hat needed a way to target strategic accounts more effectively and generate more qualified, in-market leads. We interviewed Technology Sales & Marketing Innovator, Isabel Morcillo, EMEA Senior Program Marketing Manager at Red Hat – check out the interview to see how they used TechTarget’s Priority Engine and nurture best practices to add $7M to the pipeline.
Read nowTip #6: Practice copywriting skills to improve your nurture responses
Workbook: Delivering the download – Execute your best copywriting strategy
Seasoned marketers won’t let us lie – email marketing (and, to an extent, copywriting) can work one minute and fail the next. To improve your responses and engagement, you can implement simple but effective changes in your copywriting. In this workbook created specifically for EMEA marketers, we give practical tips and best practices on copywriting.
Practice now
Tip #7: Maximise your promotion strategy with well thought out email nurture
Webinar on-demand: Power house promotions – Building Basic Email Nurturing Skills
Join BrightTALK and TechTarget’s marketing experts as they share best practices for building and rapidly evolving your email nurturing strategy. Together, they discuss how to identify the correct type of nurture to fit your needs.
Watch now
