B2B partner ecosystems and buyer journeys are evolving. To accelerate partner-led growth and deliver competitive advantage, partner and channel leaders must:
- Navigate increased ecosystem size and complexity
- Acquire and activate the right partners
- Improve conversion and ROI from partner marketing
Informa TechTarget can help. Our experts are there to guide you every step of the way – from defining and optimizing your channel strategy, to recruiting and engaging partners who will move the needle, to driving demand with and through your partner ecosystem.
