“While marketing actions have traditionally focused on interacting with individual leads, sales success has always been focused on accounts and the buying groups within them. In reality, success at scale requires that sales and marketing work together as a unified team on a unified concept of what they’re really going after. They’ve got to be able to consistently connect the dots between individuals and buying groups within accounts in a repeatable, scalable fashion.
This webinar, featuring Ken Evans, Senior Director of Marketing Operations of Fuze, and John Steinert, CMO of TechTarget, showcases how a leading player in the unified communications space (UCaaS) has accomplished this by infusing real purchase intent insight into its operations as both a shared foundation for better collaboration and fuel for enhanced sales and marketing performance. “
