A Practical Guide to Implementing Account-Based Marketing

Not convinced ABM is worth it? Think again.

In a survey of TechTarget customers, 84% said they are actively planning or executing an ABM strategy.

Read this e-book to learn:

  • How to assess your ABM readiness
  • The critical importance of sales and marketing alignment
  • Which data to use to inform account selection
  • The KPIs to measure to keep your program on track

As a bonus, we’ve included useful templates and checklists to help your organization stay on track.

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