Custom demand generation solutions
Building mindshare and demand with incisive, educational content
To tell their story to a captive audience of IT decision makers, advertisers of all sizes use TechTarget for content creation solutions. TechTarget’s powerful universe of active buyers -- combined with our ability to create highly specialized, topically relevant content -- results in turnkey solutions that build mindshare and drive sales demand.
To precisely target user pain points and build trust in your solutions, we draw on TechTarget’s 150+ fulltime editors and content experts with their deep understanding of technology and purchase drivers. Our market experts work with your product management and marketing teams to build incisive, educational content in multiple formats, including custom white papers, webcasts, videos, eBooks and case studies. Content translation is also available for advertisers looking for non-English solutions.
TechTarget’s custom creation capabilities are also widely used for entire microsites and embedded site communities. Content is 100% exclusive to the advertiser’s message and continuously refreshed with original editorial to optimize organic search, engage new viewers and encourage repeat visitors.
Many TechTarget advertisers extend the value of their downloadable content with TechTarget Demand Engage™. This interactive, rich-media-based unit is embedded in an existing PDF-based asset. When leads download your assets, TechTarget Demand Engage provides them with easy access to related content including white papers, streaming videos, blogs and social feeds. The result is a unique form of user self-nurturing in real time.
A growing base of more than 75 worldwide IT vendors choose TechTarget for content creation solutions, ranging from HP, Dell, Oracle and AMD to Iron Mountain, Syncsort, Quest and Bluecoat.