TechTarget custom solutions converge brand, demand and social to accelerate marketing ROI

TechTarget’s ability to deliver a highly targeted universe of active buyers in specific technology segments provides unparalleled opportunity for marketers to create deeper engagement with audiences through our Custom Media solutions. With a continuous stream of new, interactive experiences, we amplify the convergence of brand, demand and social media platforms to create increased volume of meaningful actions and greater dwell time of technology decision makers. Working together, we’ll help you build mindshare, generate sales demand and accelerate ROI with finely focused content and brand.

"We saw the opportunity to sponsor the customized microsite and innovative converged media formats that TechTarget built for us as an opportunity to partner with TechTarget in a way that allowed Dell to flex our muscles with an audience we wanted to reach and influence but realized we couldn’t do so alone."

Mary Ellen DuganMary Ellen Dugan. Executive Director, Global Brand and Advertising, Dell

Custom brand solutions

Custom engagements connecting your core audience to your brand

To drive user interaction you need content-focused rich media delivered through a variety of vehicles. The industry-leading TechTarget Brand Engage™ platform makes that possible. In fact, IT decision makers yearly spend more than 100,000 hours of dwell time interacting with advertiser content via TechTarget Brand Engage banners, custom microsites and embedded site communities.

The Brand Engage philosophy is simple: “The user is the destination.” By engineering solutions that inject your brand and content directly into the user’s research path, we deliver unprecedented engagement rates, brand lift and solution consideration. 

Each TechTarget Brand Engage campaign is tailored to your company’s industry focus, audience target and go-to-market message. We can integrate brand, demand and social, enabling you to connect with your core audience through real time conversations across programs or within a single Brand Engage ad unit.

TechTarget Custom Brand solutions consistently deliver interaction rates at two to four times industry averages. Our roster of more than two-dozen customers includes global providers such as IBM, Dell, Intel and Cisco and industry specialists such as Tripwire, BDNA, Sage and Pistol Star. 

TechTarget Engage Ad

TechTarget Brand Engage banners maximize opportunities to engage target audiences while in research mode. Learn more.


Custom demand generation solutions

Building mindshare and demand with incisive, educational content

To tell their story to a captive audience of IT decision makers, advertisers of all sizes use TechTarget for content creation solutions. TechTarget’s powerful universe of active buyers -- combined with our ability to create highly specialized, topically relevant content -- results in turnkey solutions that build mindshare and drive sales demand. 

To precisely target user pain points and build trust in your solutions, we draw on TechTarget’s 150+ fulltime editors and content experts with their deep understanding of technology and purchase drivers. Our market experts work with your product management and marketing teams to build incisive, educational content in multiple formats, including custom white papers, webcasts, videos, eBooks and case studies. Content translation is also available for advertisers looking for non-English solutions.  

TechTarget’s custom creation capabilities are also widely used for entire microsites and embedded site communities. Content is 100% exclusive to the advertiser’s message and continuously refreshed with original editorial to optimize organic search, engage new viewers and encourage repeat visitors.  

Many TechTarget advertisers extend the value of their downloadable content with TechTarget Demand Engage™. This interactive, rich-media-based unit is embedded in an existing PDF-based asset. When leads download your assets, TechTarget Demand Engage provides them with easy access to related content including white papers, streaming videos, blogs and social feeds. The result is a unique form of user self-nurturing in real time.

A growing base of more than 75 worldwide IT vendors choose TechTarget for content creation solutions, ranging from HP, Dell, Oracle and AMD to Iron Mountain, Syncsort, Quest and Bluecoat.

Custom content creation

Content creation solutions that increase mindshare and drive qualified sales opportunities. Learn more.


Custom lead nurturing solutions

A proven methodology for nurturing highly qualified leads

Advertisers recognize the benefits of lead nurturing but often don’t have the resources, automation systems or the know-how to properly nurture leads. With TechTarget’s Custom Activity Nurturing™, marketers can extend the value of their demand generation investment to provide their sales teams with Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs).  

TechTarget offers a variety of nurturing solutions including TechTarget Nurture & Notify™, Custom Activity Nurturing and Telenurturing services. Our unique approach to scoring is based on demographic attributes, behavioral-based inputs and our key ingredient – the TechTarget Activity Intelligence™ platform. Our proven methodology for scoring and e-mail remessaging advances users through the buy cycle and provides marketers with highly qualified leads. 

TechTarget has provided Custom Activity Nurturing solutions to global advertisers such as Arrow, CDW, HP, AMD, Dell, Oracle, Iron Mountain, CollabNet and SonicWall.

Lead scoring and nurturing that produce highly qualified leads for sales follow up


Custom events

One-on-one engagement with qualified decision makers

TechTarget’s custom events create an exclusive, intimate environment for one-on-one engagement with qualified decisions makers. We offer a range of custom event options from simple audience recruitment to full-service packages: venue management, food and beverage, on-site registration and signage, expert speakers, session development, A/V support and more.

No matter what option you choose, you’ll benefit from TechTarget’s rigorous audience recruitment and qualification process. We create a unique Web site for each event and require prospective delegates to complete a 12-point online application. Before confirming applicants, our in-house delegate recruitment team follows up with telephone-based interviews to ensure only the most qualified decision makers attend your event. To drive engaged leads and fill your sales pipeline, you can combine the intimacy and interactivity of your live events with the power and reach of our Web-based TechTarget Virtual Trade Show solutions.

TechTarget delivers more than 150 worldwide custom events annually to a spectrum of IT vendors including CDW, IBM, Microsoft, Symantec, DataFlux and Netscout. What’s more, we consistently deliver 100%+ against annual live-attendee goals. 

TechTarget Custom Events

Exclusive customized events that drive high participation and engagement


Custom social media solutions

Improved marketing ROI through social media communities

You can extend the reach – and value -- of your social media communities with TechTarget solutions that integrate blogs, Twitter feeds and Facebook content into downloadable assets and custom banner units. What’s more, the TechTarget Social Engage platform enables technology buyers to participate in real-time online discussions on very specific IT topics. They can read discussions between users, answer questions submitted by their peers, and post questions of their own for the community to answer simultaneously. Then – and here’s the real value -- TechTarget Social Engage enables you to identify the active members and increase your level of engagement.

TechTarget Socializer

Social Engage banners maximize social impact through content, feeds, and discussions


Custom mobile solutions

Enhanced engagement with mobile-friendly B2B content

Every day, nearly two-thirds of B2B professionals browse the Web using their mobile devices. TechTarget offers a variety of solutions to help you engage this audience with mobile-friendly content. We design and build mobile Web sites and apps customized to both smartphone and tablet platforms, complemented by mobile-only traffic and engagement guarantees. Geo-targeting for mobile platforms is available as well.

TechTarget mobile apps

Solutions tailored for mobile platforms to maximize user interaction


Our customers

TechTarget custom sponsors

Contact information

Zemira DelVecchio

Custom Media Sales Director 
TechTarget Custom Media
Business Phone: 617-431-9355
Cell Phone: 781-962-1198
zdelvecchio@techtarget.com

Dara Such

Custom Media Sales Director 
TechTarget Custom Media
Business Phone: 617-431-9355
Cell Phone: 781-962-1198
dsuch@techtarget.com


Resources for marketers

Client case study

Dell’s “The power to do more” campaign delivers outstanding peer interaction, engagement and results

Dell logo Dell's "The power to do more" campaign wanted to increase engagement and social participation of its solutions with active IT buyers.The TechTarget Engage™ platform and a custom delivery of our Social Engage™ solution created the Dell Social Reader™. Read the case study.

Client case study

TechTarget custom content enables SpringCM to drive sales leads and differentiate solutions

SpringCM SpringCM’s wanted custom content that would differentiate their innovative cloud-based solution from the competition and position the company as a forward-looking thought leader in the market. They chose an expert written TechTarget Custom Comparison Paper to compare and contrast SpringCM's ECM versus two other competitors. What they got was more than they ever expected: a lead generation vehicle with an overwhelming response.... Read the case study.

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