Precise intent. Marketable contacts. Better ABM outcomes.
87% of B2B tech buyers agree that independent expert content is crucial to their decision-making process. When you sponsor existing Enterprise Strategy GroupTM research, you’ll get great content into the market quickly to help stake a thought leadership position, educate your buyers, and build more trust in your brand. Note too that this approach provides a critical lift to campaign performance – large-scale analytics show that Enterprise Strategy GroupTM content performs 38% better than other analyst or vendor content across a broad portfolio of demand generation program types.
Ready to generate more pipeline and revenue from your ABM investments? Together, Informa TechTarget and 6sense help revenue teams pinpoint the accounts that are truly in-market, identify who is part of the buying team and what topics they care about most, and effectively engage, influence, and convert them before the competition.
Seamlessly integrate Informa TechTarget’s precise account intent data with 6sense and aggregate it with 6sense intent signals to double-verify intent. Confidently focus your go-to-market teams on accounts that are actively researching solutions like yours.
Make more shortlists when you identify buying group members before your competitors do. Leverage Informa TechTarget’s directly observed and contextually relevant contact intent data to understand who is part of the buying group and the topics they care about most.
Fuel impactful cross-channel ABM campaigns by importing Informa TechTarget’s permissioned buyers into 6sense via your MAP/CRM. Capture attention with expert-crafted custom content that provides the third-party perspective buyers crave.
Boost conversion when you supplement your own activation efforts with our intent-driven display advertising and demand generation campaigns.
Combining account intent from [Informa] TechTarget’s Priority Engine Account Intent Feeds and 6sense is not just a gut feeling for the sales team. It is two qualified industry leaders saying there is intent at the account so the BDRs know where to focus. It is already influencing our pipeline after only a month.
Our automated integrations and seamless workflows save revenue operations teams time, reduce manual errors, and speed ABM follow-up.
Our automated integrations and seamless workflows save revenue operations teams time, reduce manual errors, and speed ABM follow-up.
Focus revenue teams on in-market accounts when you seamlessly integrate Informa TechTarget’s account-level intent data into Demandbase One engagement minutes and leverage it to build account lists.
Fuel ABM activation when you use streamlined workflows to import Informa TechTarget’s prospect-level intent data and permissioned buyer contacts into Demandbase One via your MAP/CRM.
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