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Blog Post

Marketing and Sales Alignment is the First Step to a More Agile ABM Program

Align Sales and Marketing for ABM Agility A crucial cornerstone when launching an ABM program is alignment. Before implementing ABM, successful marketing practitioners must make sure that they’re aligned with [...]

Blog Post

Marketing and Sales Alignment for Grown-Ups

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better [...]

Blog Post

Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024

This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem [...]

Blog Post

Five Demand Generation Best Practices to Help You Build Partner Pipeline

In today’s uncertain economic climate, B2B technology Partner Marketers are under more pressure than ever to hit aggressive partner pipeline targets while demonstrating ROI. Generating leads isn’t enough – effective [...]

Blog Post

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Look, I know what you must be thinking: “Oh no, yet another blog post about Marketing and Sales misalignment … What more can be said on this topic?”. But even [...]

Press Release

TechTarget Appoints New VP of AI Strategy to Further Accelerate AI Value Delivery for End Users and Customers

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it has appointed Paul Healey as new VP of AI Strategy. Healey, a [...]

Solution

Partner Marketing

Challenge: Partner Marketers are under pressure to drive growth and demonstrate ROI in an increasingly complex ecosystem. Your one-stop shop for Partner Marketing success TechTarget understands the unique needs of [...]

Press Release

TechTarget Names Rebecca Kitchens President and Steve Niemiec Chief Operating Officer & Chief Revenue Officer

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has promoted Rebecca Kitchens from Executive Vice President & Publisher to President [...]

Resource

A Practical Guide to Implementing Account-Based Marketing

Not convinced ABM is worth it? Think again. In a survey of TechTarget customers, 84% said they are actively planning or executing an ABM strategy. Read this e-book to learn: [...]

Blog Post

A Short Guide to ABM Engagement, Part 2: Marketing

Part of a three-part guide exploring some typical areas of difficulty organizations experience on the ABM development journey. Part 1 covers Sales, Part 2 covers Marketing and Part 3 covers [...]