TechTarget and SimpliVity: Turning Better Market Visibility into Competitive Success

Whether you’re a disruptor or market leader, keeping your sights laser focused on what really moves the revenue needle is a real challenge.

Learn how SimpliVity realized a 10:1 return on investment including a 700% increase in consideration and 30%+ pipeline influence by partnering with TechTarget. In this video, you’ll learn how SimpliVity achieved competitive success by:

  • Taking advantage of TechTarget’s Google search authority to put their brand front-and-center at the first step of the buyer’s journey – search
  • Ramping content marketing to educate and drive demand
  • Using TechTarget purchase intent data to market to the right people in the right accounts at the right time

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