Headed to Boston?

Come see us at B2BSMX

We’ll be at Booth #203

Make your way to the TechTarget booth to connect with our leadership team. We’ll show you how we’re helping thousands of B2B technology companies of all sizes leverage our powerful audiences and unique intent-driven sales and marketing services to drive better GTM performance.

Catch our in-person lunch-and-learn with Acronis

Tuesday, August 8, 2023, 1:15 – 1:45 PM ET

Leveraging Intent-Driven ABM for Effective Partner Marketing

In this presentation, see how Gartner Visionary and high-growth cyber protection innovator Acronis runs its highly orchestrated, global ABM programming focused on large and strategic partner recruitment. Join Elena Simkina, Global Digital Marketing Director, Acronis and TechTarget VP of Corp Comms Garrett Mann as they discuss what it takes to achieve high-performance account-based outcomes.

In the context of strongly partner-oriented go-to-market, they’ll cover core ABM considerations for Marketing, Sales and Channel alignment, leveraging intent data, and engaging key account buying teams. You’ll walk away with easily applicable best practices, tactics and cross-functional KPIs to consider within your own ABM efforts today.

Let’s connect at B2BSMX

August 7-9, 2023

Encore Boston Harbor
1 Broadway
Everett, MA 02149

Want to connect with us at the event? Fill out the short form below and we will follow-up.

Let’s connect when you’re at the show:

rebecca kitchens
Rebecca Kitchens


Garrett Mann
Garrett Mann

VP, Corporate Communications

Bill Henry

SVP, Global Field Sales

Andrew Milne

Senior Director of Marketing, Secureworks

Brian McGovern

VP Strategic Accounts

George Whetstone

Director of Sales

Byrony Seifert
Byrony Seifert

SVP, Audience Operations, TechTarget

A Short, Complete Guide to Intent Data for Sales and Marketing

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