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Balancing GenAI and Human Touch in Sales Outreach

In an era of overflowing email inboxes and limited attention spans, all sales reps understand the struggle to generate engagement with prospects via email. In our recent survey of 600+ [...]

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Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective

If you don’t have the right data inputs, you will not get the outcomes you desire Data sourcing has never been easier in B2B tech marketing. And yet what remains [...]

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Is your ABM Approach Like a Game of “Whack-a-Mole”? Trade Triangulation for Real Purchase Intent Insight

Every marketing and sales team has the same challenge, right? We need to know the right account, the right people in the account and the right time to turn all [...]

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B2B Demand Generation is not a Numbers Game – The Risks of Choosing Quantity over Quality

When it comes to B2B enterprise technology, there are a finite number of buyers in each market segment. And it has been well-documented by a number of sources that even [...]

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All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard

At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has [...]

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Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile

Hope is not a strategy – Good customer experiences can’t come from Batch Marketing When we have to wait to compile the right data and analytics to know what to [...]