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Blog Post

Current Experiences and Preparing Your Business for What’s Next

First blog in a series from TechTarget CEO Mike Cotoia With the rise of digital commerce, one of the really interesting developments we’ve all become attuned to is how our [...]

Blog Post

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so [...]

Blog Post

TechTarget – 20 Years Later: Great Content Is Still the Key

As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry [...]

Blog Post

Marketing and Sales Alignment is the First Step to a More Agile ABM Program

Align Sales and Marketing for ABM Agility A crucial cornerstone when launching an ABM program is alignment. Before implementing ABM, successful marketing practitioners must make sure that they’re aligned with [...]

Blog Post

Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit

Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit. We saw a strong turnout early for those [...]

Blog Post

Content Amnesty: Coming Clean About Your Content – No Questions Asked

Marketers spend an endless amount of time and energy refining their creative briefs, testing messaging, producing world-class PowerPoint presentations complemented by perfectly edited white papers and compelling landing pages, all [...]