In a region home to roughly 60% of the world’s population—more than 4 billion people—where do B2B tech buyers go to research IT projects? And where do APAC-focused marketers go to identify and influence them? TechTarget.
With an APAC audience of over 5 million registered technology researchers and the ability to pinpoint buyer interest across more than 10,000 technology subtopics, TechTarget is a single source for reaching the right IT buyers across the region. Our regional editorial team produces dozens of independent problem-solving and pre-purchase articles each month, including an award-winning series of eZines focused on the unique issues facing tech buyers in ASEAN, Australia and New Zealand. Plus, our global network of websites includes more than 40 targeted, local-language properties in Japanese and Simplified Chinese.
With teams in Singapore, Sydney, Bangalore and Tokyo, TechTarget offers local points of contact to help you tap our audience, content and data-driven product portfolio to accelerate your progress in the technology markets you care about.
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Digital spending in B2B tech in APAC is undoubtedly on the rise. TechTarget has just released a new report on APAC digital marketing, outlining key budget areas and challenges marketers face when executing digital marketing strategies across the region. See the key findings today.