Proven success in driving digital demand in China

TechTarget combines years of experience in China with unmatched digital capabilities to help you generate demand and build your brand in a market filled with growth potential. Our network of Simplified Chinese sites segments the technology arena into granular topic areas so we can understand which prospects are researching which individual solutions. We behaviorally target our more than 800,000 members in China based on their current areas of research. That ensures your content gets promoted to active buyers in your market. Through this digital-first approach to demand generation, we’re delivering 25,000 Chinese leads to tech marketers each year.

TechTarget makes doing business in China easy. We offer a single, English-speaking point of contact to manage China campaigns. Plus, marketers lacking good local-language content can accelerate their efforts by sponsoring our editorial products, making it simple for global and regional marketers to jumpstart their China-focused initiatives.

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800K
total members

32K
new members per year

25K
in-market leads delivered annually

Featured report: The state of APAC IT digital marketing

Digital spending in B2B tech in APAC is undoubtedly on the rise. TechTarget has just released a new report on APAC digital marketing, outlining key budget areas and challenges marketers face when executing digital marketing strategies across the region. See the key findings today.

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