All B2B tech marketers in India face a few common challenges. In a market so vast, how do you identify actual IT projects, separate serious buyers from casual researchers and scale efforts to cover a country of 1.33 billion people?
TechTarget can help.
Our Indian audience is large (2.8 million registered members), active (2.4 million downloads per month) and engaged (converts to 16,000 in-market, quarterly leads). Our subscription-based data intent portal Priority Engine™ shortlists the most active accounts and buyers across dozens of technology solution areas so tech providers can focus their efforts. As a result, we can deliver unparalleled insight into thousands of confirmed Indian technology projects and intercept buying journeys to influence actual India IT buyers.
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Digital spending in B2B tech in APAC is undoubtedly on the rise. TechTarget has just released a new report on APAC digital marketing, outlining key budget areas and challenges marketers face when executing digital marketing strategies across the region. See the key findings today.