TechTarget has an unmatched track record of success in Japan. We’ve been running Japanese demand-generation programs since 2005 and currently are delivering nearly 128,000 Japanese leads to B2B tech marketers each year—more than any other media company. We do it by investing heavily in local content. Our team of Japanese editors have created thousands of problem-solving and pre-purchase articles across 16 tech markets. This purpose-built content has enabled us to attract and engage a database of over 771,000 serious technology buyers in Japan.
For global and regional marketers trying to make progress in Japan, we understand how hard it can be to coordinate programs across time zones and in a different language. TechTarget simplifies things. Japanese lead generation, brand and project identification campaigns can be managed centrally by our English-speaking team. Plus, we offer turnkey editorial sponsorship packages designed to get you to market quickly with Japanese content.
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Digital spending in B2B tech in APAC is undoubtedly on the rise. TechTarget has just released a new report on APAC digital marketing, outlining key budget areas and challenges marketers face when executing digital marketing strategies across the region. See the key findings today.