The web’s No. 1 source for Japanese B2B tech leads

TechTarget has an unmatched track record of success in Japan. We’ve been running Japanese demand-generation programs since 2005 and currently are delivering nearly 80,000 Japanese leads to B2B tech marketers each year—more than any other media company. We do it by investing heavily in local content. Our team of Japanese editors have created thousands of problem-solving and pre-purchase articles across 16 tech markets. This purpose-built content has enabled us to attract and engage a database of over 771,000 serious technology buyers in Japan.

For global and regional marketers trying to make progress in Japan, we understand how hard it can be to coordinate programs across time zones and in a different language. TechTarget simplifies things. Japanese lead generation, brand and project identification campaigns can be managed centrally by our English-speaking team. Plus, we offer turnkey editorial sponsorship packages designed to get you to market quickly with Japanese content.


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Featured report: Japan 2022 IT Strategy and Purchasing Priorities

In this review of our annual global survey, learn how the global pandemic, automation, the future of work, and distributed cloud computing are impacting the immediate purchase plans for organizations for 2022. In addition, you’ll get insights to prepare for successful go-to market strategies for next year’s planning.

Read the study results
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