Informa TechTarget and Outreach are Better Together
Focus sellers on active buying groups researching relevant solutions
85% of BDRs primarily focus on outbound activities.
Unlike vendors that provide only account-level signals, Informa TechTarget delivers directly observed, contextually relevant intent data at the individual person level so you can:
- Identify specific contacts actively researching solutions like yours
- Understand which buying groups are forming around particular topics
- Focus sales outreach on accounts demonstrating genuine interest
The result? More precise targeting that aligns your team with real, in-progress buying journeys.
Fuel timely and relevant outreach with active, permissioned contacts
Contact data is the most requested resource among BDRs.
Informa TechTarget continuously identifies new contacts from in-market accounts who are researching relevant topics across our network. These aren’t just any contacts – they’re permissioned buyers who can be contacted by email and phone. By automatically adding our Active Prospects into topically aligned Outreach sequences, your sellers can take immediate and relevant action on in-market buyers so they can get into deals faster and create more opportunities.
Arm sellers with the insights they need to have conversations that convert
On average, BDRs reach out to 9 contacts per account and make 21 attempts per contact.
Make every touchpoint count. Informa TechTarget delivers insights into the specific needs, pain points, and topics of interest for each individual buyer directly in Priority Engine Sales and your CRM. With this contextual intelligence at their fingertips, sellers can personalize every touchpoint based on actual research to capture attention, open doors, have relevant conversations, and create pipeline.
Informa TechTarget Active Prospects in action
How the Priority Engine + Outreach integration works
The Priority Engine + Outreach integration improves operational efficiency and maximizes sales productivity:
Automated Bulk Exports
Automatically deliver Active Prospects who meet topic and job role criteria to a topically aligned Outreach sequence on a weekly basis
One-Click Add to Sequence
Immediately add one or more Active Prospects from Priority Engine directly to a relevant Outreach sequence with the click of a button
