Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced the acquisition of The Brian Madden Company, the leading independent, website and conference to address the needs of IT decision makers on the topics of desktop virtualization, terminal services, and application virtualization.
As an addition to TechTarget’s portfolio of market-specific media, The Brian Madden Company brings the largest community of IT professionals specializing in application delivery and desktop virtualization. This includes hundreds of thousands of visits to BrianMadden.com, and attendees to BriForum, an annual event held in Chicago and the only independent conference covering the desktop virtualization space.
“After the success of server virtualization, desktop virtualization is poised to be the next ‘game changer’ for IT organizations seeking to gain competitive advantage through information technology. BrianMadden.com is the leading source of information for IT decision makers that need to bring desktop virtualization’s benefits to their own organization,” said Jonathan Brown, Publisher of TechTarget Windows Media. “This site and conference will enhance our coverage of the virtualization market, giving us a clear lead in delivering the information that technology professionals need. We have the largest audience that Virtualization vendors are trying to reach. BrianMadden.com and BriForum ‘09 will complement existing TechTarget websites SearchServerVirtualization.com, SearchVMware.com, and SearchEnterpriseDesktop.com as well as the expert led seminars on desktop and server virtualization which will be continuing throughout 2009.
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 52 technology-specific Web sites and over 6.6 million registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored Webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and two magazines. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
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