TechTarget Hires Veteran Wall Street Data Scientist Chuck Alvarez as its New Chief Data Officer

Alvarez to Drive TechTarget's Big Data Strategy and Harness the Company's Wealth of Demand Side Data for Enterprise IT Buyers, IT Vendors and Investors

Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced that it has hired Chuck Alvarez, 28-year veteran of Wall Street and pioneer in distributed computing and analytics, as Chief Data Officer. In his new role, Alvarez will focus on TechTarget’s Big Data strategy and new initiatives that will leverage TechTarget’s Deal DataTM to deliver rich demand-side research, analytics and insight to enterprise Information Technology (IT) professionals, IT vendors and institutional investors.

Millions of IT buyers come to TechTarget’s global network of more than 120 sites monthly to research and evaluate technology related to active projects. By analyzing the activity of buyers and sellers across our network, TechTarget accesses pre-deal data on approximately 60,000 enterprise IT deals annually and additionally generates more than 13,000 IT buyer survey responses monthly. The Company’s newly-formed IT Deal AlertTM Research services will also collect and analyze post-deal data to provide the markets with a truly closed-loop view of enterprise IT buying.

“TechTarget generates a wealth of data based on the interactions from millions of enterprise IT buyers that come to our network to access our content across more than 5,000 highly targeted enterprise IT topics,” said Greg Strakosch, Chairman and CEO, TechTarget. “The hiring of a Chief Data Officer will allow us to effectively harvest this wealth of data and create a Big Data platform that will bring market share and pricing transparency to the enterprise IT market,” continued Strakosch.

Alvarez will oversee the development of a data warehouse strategy that will aggregate the wealth of demand side data that TechTarget possesses by being strategically placed between the IT buyer and seller. He will also develop the analytics and visualization capabilities that will make TechTarget a leading industry source for real-time IT spending changes mined by vendor, technology, industry and geography.

Alvarez brings over twenty-eight years of experience in software development, data, analytics, distributed computing, financial markets and business experience. He has held several senior level positions on Wall Street and specializes in integration and realization of business value through the use of data. Alvarez was responsible for introducing Big Data analytics practices at Bear Stearns in 2007 and deployed the first Big Data platform at Morgan Stanley. Most recently, Alvarez was a Senior Consultant with Applied Intellect.

“Chuck’s deft ability to mine, aggregate and analyze financial data is a tremendous asset for the TechTarget IT Deal Alert Research platform,” said Ken Male, Senior Vice President and General Manager of TechTarget Research. “We look forward to leveraging the experience Chuck developed on Wall Street to help TechTarget provide the IT industry with real-time vendor performance, market share, street pricing and sector spending changes,” continued Male.

Forward Looking Statements

Certain information included in this news release may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, in this release that address activities, events or developments which we expect will or may occur in the future are forward-looking statements, including statements regarding the intent, belief or current expectations of the Company and members of our management team.  The words “will,” “believe,” “intend,” “expect,” “anticipate,” “project,” “estimate,” “predict” and similar expressions are also intended to identify forward-looking statements, including those regarding guidance on future financial results; expectations concerning market opportunities and our ability to capitalize on them; and the amount and timing of the benefits expected from acquisitions, new products or services and other potential sources of additional revenue. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties. These risks and uncertainties include, but are not limited to, those relating to: market acceptance of our products and services, including continued increased sales of our IT Deal Alert offerings and continued increased international growth; relationships with customers, strategic partners and employees; difficulties in integrating acquired businesses; changes in economic or regulatory conditions or other trends affecting the Internet, Internet advertising and information technology industries; and other matters included in our SEC filings, including in our Annual Report on Form 10-K for the year ended December 31, 2014. Actual results may differ materially from those contemplated by the forward-looking statements. We undertake no obligation to update our forward-looking statements to reflect future events or circumstances.


TechTarget (NASDAQ: TTGT) is the Web's leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTarget's Activity Intelligence™ platform, allows technology sales and marketing teams to leverage real-time purchase intent data to more intelligently engage technology buyers and prioritize follow-up based on active projects, technical priorities and business needs. With more than 120 highly targeted technology-specific websites and a wide selection of custom advertising, branding, lead generation and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology sales and marketing success around the world.

TechTarget has offices in Atlanta, Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

To learn how you can engage with serious technology buyers worldwide, visit and follow us@TechTarget.

©2015 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence, IT Deal Alert and Deal Data are trademarks of TechTarget. All other trademarks are the property of their respective owners

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Garrett Mann
Vice President, Corporate Communications


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