Information technology (IT) media company TechTarget announced today that it has signed a partnership with Reed Business Information UK (RBI-UK) to bring TechTarget’s highly targeted IT news, editorial features, expert advice and white papers to users of ComputerWeekly.com (www.ComputerWeekly.com), the number-one site for IT professionals and decision makers in the United Kingdom.1 The partnership gives TechTarget a prominent presence in one the fastest-growing and largest markets for both online advertising and information technology in Western Europe. In 2005, UK spending on online advertising grew nearly 66% relative to 2004. 2 Today, it represents nearly 36% of all spending for online advertising in Western Europe. 3 With approximately $195 billion (USD) projected for 2006 spending on IT products and services, the United Kingdom also represents one of the largest IT markets in the world, ranking fourth globally and second in Europe. 4
The partnership expands TechTarget’s international presence to 25 countries across Europe and Asia and 39 media properties, including multi-site networks and print magazines. This is the 12th international partnership agreement TechTarget has signed in 24 months.
ComputerWeekly.com to Offer Lead Generation through TechTarget White Paper Library
Under the terms of the partnership, ComputerWeekly.com will also feature the TechTarget Research Library, TechTarget’s comprehensive database of vendor-sponsored white papers and product information, and offer advertisers the opportunity to place sponsored white papers in Library. The arrangement will strengthen ComputerWeekly.com’s lead-generation offering to sponsors seeking to improve ROI on their marketing activities, and will expose sponsors’ white papers to the millions of IT professionals who access the TechTarget Research Library through ComputerWeekly.com, TechTarget Web sites and its Research Library Partner network.
“By drawing on the expertise of top international media companies, TechTarget has established a significant media presence in dozens of countries in just two years” said TechTarget CEO Greg Strakosch. “Through our partnership with RBI-UK, we can now extend TechTarget’s media to one of the largest IT markets in the world through a trusted IT media brand. It is through the power of partnerships like this that TechTarget has penetrated the top IT markets in the world and reached across the emerging markets, where growth continues to accelerate and IT marketers are looking for innovative and effective ways to reach IT buyers.”
“Our partnership with TechTarget allows us to fortify ComputerWeekly.com’s foothold in the UK through TechTarget’s ROI-focused approach to enterprise IT media,” said Fergus Tomlinson, Web Director, ComputerWeekly.com. “The combined strengths of the two companies — insightful editorial, deep market knowledge, and innovative advertising —will result in a an improved offering with more in-depth, targeted coverage of niche IT sectors and high-ROI advertising vehicles.”
TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.
For more information on international partnership opportunities for TechTarget media, contact Susan Odell, vice president of TechTarget international, at 001-781-657-1407.
1. Publisher’s data
2. IAB UK/PWC, Online Adspend Study, 2005.
3. IAB Europe/Digital Strategy Consulting, Digital Europe: Tracking the growth of online marketing spend, Spring 2006.
4. World Information Technology and Services Alliance (WITSA), Digital Planet 2004, October 2005.