Technology media company TechTarget, Inc. (NASDAQ: TTGT) has announced two significant developments that deliver world-class functionality to marketers focused on China.
First, TechTarget has released its online lead visualization tool, the Activity Intelligence™ Dashboard for China marketing campaigns.
The release of a Simplified Chinese version of the dashboard will give technology vendors who are focused on generating demand in China a rich view of relevant content consumption behavior at both the individual contact and account levels.
Bringing the Activity Intelligence Dashboard to China demonstrates TechTarget’s commitment to deliver state-of-the-art lead generation processes and tools to China. “Today’s release is the latest step in our effort to provide our clients with both the highest quality Chinese leads and the functionality to better understand lead activity and prioritize lead follow up,” said Jon Panker, Vice President, Asia-Pacific, TechTarget.
The Activity Intelligence Dashboard presents marketers and salespeople with unparalleled insights into campaign activities, overall vendor mindshare, and a timeline of content downloads to identify spikes in activity. It also features an engagement tab with a stack ranking of a campaign’s most active leads and accounts.
The dashboard comes complimentary with all lead generation programs. In addition to English and Simplified Chinese versions, the Activity Intelligence Dashboard is also available for French and German leads.
Additionally, TechTarget has redesigned its 13 Simplified Chinese websites in the model of the award-winning layout of its English language portfolio. Enhancements include: responsive design for mobile-optimized viewing, improved content categorization to map to technology purchasing cycles and better cross-promotion of relevant content.
“This innovative design enables Chinese technology buyers to find advice that support their pre-purchase information needs and gives marketers the ability to better integrate their brands with contextually relevant content,” Panker said.
TechTarget (NASDAQ: TTGT)is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, allows technology sales and marketing teams to leverage real-time purchase intent data to more intelligently engage technology buyers and prioritize follow-up based on active projects, technical priorities and business needs. With more than 140 highly targeted technology-specific websites and a wide selection of custom advertising, branding, lead generation and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology sales and marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.
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