TechTarget Launches

Site Supports Construction Software Research, Purchase

Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of ™. The new site will provide construction professionals with a single destination to research software solutions for a range of activities including project estimating; job costing/accounting; and project management and scheduling. Emphasis will be on software supporting the primary construction categories of general contracting; heavy and highway; residential; industrial; commercial; mixed use; and specialties including mechanical, electrical, and plumbing. extends TechTarget’s portfolio of targeted IT resource offerings, strengthens its position as the leading independent source of IT information, and marks an extension of TechTarget’s leadership position as a provider of vertical software information resource offerings that was initially established with the launch of its™ site. The new site will offer editorial and end-user software reviews; buyer’s guides and “how-to” information; industry news including new software product releases and software topics; a software comparison matrix; a construction software glossary; and a function-specific construction software vendor directory.

“ will serve as a primary information resource for anyone researching software solutions that support the successful operation of a construction company ,” said Greg Strakosch, CEO of TechTarget. “Additionally, it will provide construction software vendors with the opportunity to be listed and aligned as a best of breed solution provider, create awareness of their product, build their brand, and most importantly, generate qualified leads for their product.”

For information about advertising and sponsorship opportunities with contact Mike Nadeau , Sales Manager, TechTarget Vertical Software Media Group, 781-657-1787.

TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 49 technology-specific Web sites and over six million registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and two magazines. TechTarget provides proven lead generation and branding programs to over 1,000 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.

© 2008 TechTarget and the TechTarget logo are registered trademarks, and and are trademarks of TechTarget, Inc. All other trademarks are the property of their respective owners.

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Garrett Mann
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