TechTarget Launches Redesign for French-Language Enterprise IT Site LeMagIT.fr

New Design and Media Platform Offers Expanded Services and Enhanced User Experience for French IT Decision-Makers

Technology media company TechTarget, Inc. (NASDAQ: TTGT) announced the redesign of French-language enterprise IT site LeMagIT.fr™. Targeted to French IT decision-makers, the site now offers an updated media platform to better support its audience’s IT investment process.

The new site is adapted to mobile devices using responsive design, offering clearer segmentation and easier access to varied content types, providing our vast portfolio of expert content as well as Pro+, our premium members-only information service.

Highlights of LeMagIT.fr Redesign

  • Mobile-Friendly Responsive Design. Our readers can now read LeMagIT.fr on all devices: PC, smartphone or tablet. Our expert content is automatically adjusted to the screen’s width, optimizing the user experience and increasing readability.
  • Updated Navigation and advanced content filtering. LeMagIT.fr now covers a wider range of content categories, broadening our coverage and expertise. News, Case Studies, In-Depth Content (Opinions, Tips and Essential Guides) and Pro+ Content (EHandbooks, Ezines and White Papers) allow our readers to gather more complete and comprehensive information. The new LeMagIT site also provides more advanced filtering of content by categories or technologies, allowing better access to all content.
  • Premium Content. Our Pro+ members who have have registered on LeMagIT.fr will now experience more contextualized access to their content. Within articles, news and across the site, Pro+ members can find the best Premium LeMagIT content.
  • Information-as-a-service (IaaS) Approach. Our new user experience demonstrates LeMagIT’s Information-as-a-service approach, making information useful and accessible for indivduals and organizations doing research to support IT projects and purchases.

About LeMagIT.fr

LeMagIT.fr is a leading French-language site dedicated to the needs of CIOs, IT decision-makers and IT departments, providing coverage across 12 different enterprise IT sectors and hundreds of specific technology topics. LeMagIT’s team of expert journalists provides readers with sector news, expert tips and opinions, as well as unique analysis of their peer’s experiences and projects. Pro+ Members, who can register for free, benefit from exclusive and unlimited access to more than 10,000 premium content pieces including ehandbooks, ezines, white papers, product sheets, and webcasts.

TechTarget (NASDAQ: TTGT) is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, allows technology sales and marketing teams to leverage real-time purchase intent data to more intelligently engage technology buyers and prioritize follow-up based on active projects, technical priorities and business needs. With more than 120 highly targeted technology-specific websites and a wide selection of custom advertising, branding, lead generation and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology sales and marketing success around the world.

TechTarget has offices in Atlanta, Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

To learn how you can engage with serious technology buyers worldwide, visit techtarget.com and follow us@TechTarget.

 

© 2015 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence and LeMagIT.fr are trademarks of TechTarget. All other trademarks are the property of their respective owners.

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Garrett Mann
Director of Corporate Marketing and Content Development

617-431-9371
888-274-4111 x 9371

gmann@techtarget.com

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