TechTarget Launches Helps IT Professionals, Application Developers, and CIOs Make Smart Technology Purchases for Public and Private Cloud Computing

Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of™ to help information technology (IT) professionals, application developers, and chief information officers (CIOs) stay well-informed on the rapidly advancing topic of Cloud Computing.™ will be the first site that offers content to serve the unique needs of all members involved in a cloud computing decision at an enterprise level. “We are not chasing the hype around cloud computing – but rather drilling down to serve the tactical and strategic information needs of each member of the corporate or government computing decision making team. This way, we can look at an issue and provide ROI and general business insight to a CIO, while in a different story – provide technical best practices to an application developer who may be figuring out how to develop SOA applications for the public cloud infrastructure,” said Marc Laplante, publisher of

Cloud computing represents a potential paradigm shift – literally changing the way end-user and corporate computing is delivered. With vendors like Google, Amazon, and Microsoft making major investments in cloud computing, hosted applications, storage and security for the cloud,™ is designed to be the single online point of information to get those vendor’s messages, products, and services out to the buying community. New vendors, major IT providers and hosting providers will also have a great opportunity to inform the buying public of their products and services through™ listings for whitepapers, webcasts, virtual tradeshows and other content vehicles. “The site is really an IT marketer’s dream – marrying expertly produced editorial content, vendor provided content, and intense reader interaction into a single, targeted location complete with comments, forums, blogs and expert Q&A sections,” said Laplante.™ adds to TechTarget’s industry leading portfolio of virtualization coverage™,™,™,™,BriForum® 2009 Conference, and free, live independent seminars on advanced virtualization and virtual desktop implementation (VDI).

TechTarget, a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 60 technology-specific websites and more than 7.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.

© 2009 TechTarget, Inc. All rights reserved. TechTarget, BriForum and the TechTarget logo are registered trademarks, and,,, and are trademarks, of TechTarget, Inc. All other trademarks are the property of their respective owners.

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Garrett Mann
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