Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of SearchConvergedIT.com™, a new website designed as an independent community that provides tips, case studies and neutral guidance on how to build and optimize a strategy around converged systems.
SearchConvergedIT.com is dedicated to this change dynamic and will allow TechTarget to take a leadership position in the coverage of this emerging market. The new site will offer a unique perspective in the market with editorially independent news, analysis and advice for business executives as well as users. The converged/hyperconverged market is growing rapidly, with dozens of vendors offering a variety of products and many IT pros evaluating their offerings when preparing for both server and storage technology refreshes and new application deployments.
“CxOs, IT architects and IT planners are reevaluating their data center infrastructures with an eye toward creating more responsive and consolidated computing environments,” said Rich Castagna, Vice President of Editorial, TechTarget. “Converged and hyperconverged systems directly address concerns such as integration and configuration, rapid application deployment and easier management—all key elements for restructuring data centers to meet current and emerging needs.”
TechTarget has covered converged infrastructure extensively across its network over the last year and the growth in page views in this area has been significant. The goal of the new portal site is to elevate this continuing coverage and curate a better content experience for readers, and provide marketers a centralized community to advertise their converged solutions.
“While convergence/hyperconvergence is considered an emerging trend, we’ve been investing in content and audience development on this topic for over a year across the TechTarget network. The expertise and thought leadership that we have established among infrastructure buyers will only strengthen with the launch ofSearchConvergedIT.com,” said Jillian Coffin, Vice President of DataCenter and Storage Media, TechTarget. “Furthermore, the new site will enable customers to align with the most in-depth content on the topic matter and provide them with project identification, demand generation, and brand messaging vehicles throughout the buy cycle.”
From legacy hardware vendors beginning to articulate their strategies in this market to startups emerging around hyperconvergence, SearchConvergedIT.com will be an essential outlet for these technology vendors to engage with their core customers and prospects.
SearchConvergedIT.com joins TechTarget’s portfolio of websites specializing in storage and data center technologies including: SearchDataCenter.com™, SearchVirtualStorage.com™, SearchStorage.com™,SearchCloudComputing.com™, and SearchServerVirtualization.com™.
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, allows technology sales and marketing teams to leverage real-time purchase intent data to more intelligently engage technology buyers and prioritize follow-up based on active projects, technical priorities and business needs. With more than 140 highly targeted technology-specific websites and a wide selection of custom advertising, branding, lead generation and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology sales and marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.
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