Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced that its technology media properties have been named to the BtoB magazine “Media Power 50” list of the 50 most powerful business-to-business advertising venues for the ninth consecutive year – ranked #6 overall.
The Media Power 50 was published in the May issue of BtoB magazine, and can be found at:http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090504/FREE/305049964/1109/FREE
The full list of media in the 2009 Top 10 of the Media Power 50 with TechTarget by rank order include,
1. Wall Street Journal
3. The Economist
8. CNBC’s ‘Power Lunch’
“We are very happy that our media business model, websites and events are recognized by our customers, industry analysts and BtoB’s editors and reporters as leaders in technology marketing media,” said TechTarget CEO Greg Strakosch. “This honor is a reflection of our understanding of the technology markets, relentless focus on measuring advertising ROI, leadership in online advertising best practices, and continued product innovation.”
To develop the list, BtoB editors evaluated such data as advertising revenue and audience, and interviewed top media buyers, advertisers and industry analysts for their opinions on the most powerful and targeted b-to-b advertising venues. The final Media Power 50 list was selected by a panel of editors and reporters.
TechTarget, a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 60 technology-specific websites and more than 7.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
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