TechTarget Research Releases Pure Storage Pre-IPO Research Report which Shows Over 60% of Companies Plan to Use All Flash Arrays by 2017

New Research Report Now Available Features Actionable Insight for Enterprise IT Professionals, Institutional Investors and Technology Providers

Technology media and intelligence company TechTarget (NASDAQ: TTGT) today announced the release of a Pre-IPO Research Report™ on Pure Storage (Pending: PSTG). This new report, published by TechTarget Research™, features rich demand-side data and in-depth insight on Pure Storage; the competitive landscape; and the state of the All Flash Array market based on hundreds of post-deal interviews with Storage buyers.

The Pure Storage Pre-IPO Research Report is based on intelligence collected from TechTarget’s ongoing IT Deal Alert Deal Data™ for Storage and Market Landscape Studies. This new report includes purchase intent data from over 650 Storage accounts and reports the results of more than 300 All Flash Array, Hybrid, and Solid State Storage deals that have occurred since April 2015. Deals including Pure Storage, EMC, NetApp, HP, IBM and Dell represent more than $240 million in revenue over this timeframe. The report shows the percentage of times each vendor made the short list and the percentage of deals that they actually won.

Millions of IT buyers come to TechTarget’s global network of more than 120 sites monthly to research and evaluate technology related to active projects. By analyzing the activity of buyers and sellers across our network, TechTarget accesses pre-deal data on approximately 60,000 enterprise IT deals annually and additionally generates 13,000+ IT buyer survey responses monthly. TechTarget Research studies all aspects of Enterprise IT via the relationship cultivated with these decision-makers, specifically collecting and analyzing technology roadmap, planned spending and post-deal data to provide the markets with a closed-loop view of enterprise IT buying.

Key Report highlights:

  • TechTarget Transaction Index™ All Flash Arrays: Examines the in-field results of 84 recent deals, including those where Pure Storage went head-to-head with EMC.
  • TechTarget Storage Technology Momentum Indicator™: How All Flash Arrays score in this index is an excellent proxy for net new implementations of a technology, showing how All Flash Arrays compares for adoption against competing form factors such as Software Defined Storage, Public Cloud for Primary Storage and Hyperconverged Infrastructure.
  • Workload Analysis: This analysis showcases the Storage footprint inside enterprises and details what All Flash Arrays are being used for ranging from Database, ERP and Big Data Analytics to Virtual Desktop.
  • Average Deal Size: The analysis shows the average deal sizes of All Flash Arrays versus Hybrid Flash Arrays versus Server Solid State Drives.
  • Forward-looking spending data for the competitive landscape: Data from over 600 storage decision makers – includes migration plans from Fibre Channel SAN and NAS to new storage technologies.
  • Vendor Transaction Ratings: Includes sales force quality, pricing practices, vendor brand and reputation, product feature set and ease of implementation.

“Many new Storage form factors are competing for budget and trying to get implemented in the Global 2000 IT infrastructure,” notes Ken Male, Senior Vice President and General Manager of TechTarget Research. “TechTarget’s reach and very engaged audience allows us to understand the momentum for adoption of Storage technology segments ranging from: All Flash Arrays, Software Defined Storage, Object Storage, Hyper-Converged Infrastructure to Public Cloud for Primary Storage. When combined with our ability to monitor winning and losing vendors through post-deal data, we understand how the best of breed/pure play vendors like Pure Storage fare against entrenched incumbents such as EMC, NetApp, IBM, HP, HDS  and Dell.”

In addition to Pure Storage, vendors covered include: EMC (NYSE: EMC), NetApp (NASDAQ: NTAP), IBM (NYSE: IBM), HP (NYSE: HPQ), Dell, Violin Memory (NASDAQ: VMEM), Nimble Storage (NASDAQ: NMBL), SolidFire, Kaminario, Tegile, Nimbus Data and others.

If you are interested in purchasing or learning more about this report, please contact Ken Male at 617-431-9480 or[email protected].

About TechTarget Research

TechTarget Research, part of TechTarget’s global suite of IT Deal AlertTM products and services, leverages TechTarget’s demand-side data and analytics on technology deals across multiple sectors of the enterprise Information Technology (IT) market to build intelligence and reports around technology adoption, market share, vendor performance, and more. TechTarget Research focuses on providing in-depth and actionable IT market insight for technology vendors, enterprise IT professionals as well as the institutional investor community.

Forward Looking Statements

Certain information included in this news release may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, in this release that address activities, events or developments which we expect will or may occur in the future are forward-looking statements, including statements regarding the intent, belief or current expectations of the Company and members of our management team.  The words “will,” “believe,” “intend,” “expect,” “anticipate,” “project,” “estimate,” “predict” and similar expressions are also intended to identify forward-looking statements, including those regarding guidance on future financial results; expectations concerning market opportunities and our ability to capitalize on them; and the amount and timing of the benefits expected from acquisitions, new products or services and other potential sources of additional revenue. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties. These risks and uncertainties include, but are not limited to, those relating to: market acceptance of our products and services, including continued increased sales of our IT Deal Alert offerings and continued increased international growth; relationships with customers, strategic partners and employees; difficulties in integrating acquired businesses; changes in economic or regulatory conditions or other trends affecting the Internet, Internet advertising and information technology industries; and other matters included in our SEC filings, including in our Annual Report on Form 10-K for the year ended December 31, 2014. Actual results may differ materially from those contemplated by the forward-looking statements. We undertake no obligation to update our forward-looking statements to reflect future events or circumstances.

TechTarget (NASDAQ: TTGT) is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, allows technology companies to leverage real-time purchase intent data to more intelligently engage technology buyers.

TechTarget has offices in Atlanta, Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

To learn how you can engage with serious technology buyers worldwide, visit and follow us@TechTarget.

©2015 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks. Activity Intelligence, IT Deal Alert, Deal Data, TechTarget Research, Pre-IPO Research Report, Transaction Index, Storage Technology Momentum Indicator are trademarks of TechTarget. All other trademarks are the property of their respective owners.

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