Effective Date: May 25, 2018
This Policy details the personal information we collect about you, the means through which we collect that information, the recipients with whom we share this information, and how you can change your preferences regarding how we collect and use your information.
BY VISITING TECHTARGET’S WEBSITES, YOU ACCEPT THE TERMS AND CONDITIONS SET OUT IN THIS POLICY, INCLUDING CONSENTING TO THE COLLECTION, USE, DISCLOSURE, STORAGE, TRANSFER AND PROCESSING OF YOUR PERSONAL INFORMATION AS DESCRIBED HEREIN.
IF YOU DO NOT AGREE WITH THIS NOTICE, PLEASE DO NOT USE THE WEBSITES OR BECOME A REGISTERED MEMBER.
III. Key Definitions
A. “Clickstream Data” means a record of an individual’s activity on our Websites, including, but not limited to data regarding the Websites and content that has been viewed by the User, how long the User was on the Websites, and their interactions with the Websites.
B. “Co-Branded Site” means a website hosted by one of our Sponsors, the Content and branding of which is shared with the respective Sponsor. For the purposes of this Policy, Co-Branded Sites are included in the definition of the Websites.
C. “Content” means white papers, newsletters, reports, advertisements, webcasts, demonstrations, articles, or other documents that are linked to or displayed on the Websites.
D. “Content Sponsors” means Sponsors who promotes the posting and/or creation of Content linked to or displayed on the Websites.
E. “Members” means Users who have completed a registration process to become a member of the TechTarget network by way of (i) completing a registration form on one of our Websites, (ii) subscribing to a TechTarget newsletter, or (iii) registering for a TechTarget event such as a demonstration or webcast.
F. “Member Information” means information which you provide TechTarget which may include your name and professional title, the name of your company and the department in which you work, your industry group, country, zip code, email address, telephone number, as well as Clickstream Data or Supplementary Information which may append your Member Information. Member Information may also be collected from Members and Potential Customers. Member Information may include Personal Information. TechTarget does not collect sensitive personal information.
G. “Personal Information” means any information relating to an identified or identifiable natural person, including an individual’s name, contact information, professional title, and employer. In some regions, an individuals’ internet protocol address (“IP address”) may be considered Personal Information.
H. “Potential Customers” means (i) a User that has registered on one of TechTarget’s corporate websites to receive information about TechTarget’s business to business services, or to schedule a demonstration of TechTarget’s online, media, marketing, or data services products or programs, (ii) an individual who has expressed interest in a trade show in which TechTarget participated or hosted and whose badge was subsequently scanned as part of their attendance of such event, (iii) individuals who have had meaningful interaction with marketing emails sent by TechTarget, (iv) individuals whose information TechTarget has received in connection with a vendor-services list rental or purchase arrangement, or (v) individuals who TechTarget or others have identified as potential customers.
I. “Service Provider” means vendors that provide services to TechTarget with regard to the operation of its Websites or the collection or review of data from its Websites.
J. “Sponsor” means a third party that owns or promotes Content or advertising space on our Website. The term Sponsor includes technology and technology resellers, professional and enterprise service clients, media, sales, and marketing clients, and those clients providing content, products, or services relevant to our Members and includes TechTarget’s Partners.
K. “Supplementary Information” means information about an individual that they have made publicly available or information that is made available by third parties that TechTarget may use to supplement Member Information. For example, if a Member provides the name of the company where he or she works, TechTarget may obtain information that is publicly available, or through a paid third party service, regarding the company’s number of employees and annual revenue.
L. “Tracking Technologies” means cookies, clear GIFs, web beacons, serving tracking technologies or other technology solutions performing similar functions. These technologies may include first party cookies (i.e., those placed by the website being visited) and third party cookies (i.e., those placed by a website other than the one being visited), local shared objects (commonly referred to as “Flash Cookies” or “HTML 5 Cookies”) and tracking pixels (including transparent or clear gifs).
M. “User” or “you” means any individual who views or interacts with the Websites, whether or not they are a Member or a Potential Customer.
IV. Why Does TechTarget Collect Information?
TechTarget collects information about you in an effort to provide you with the best most useful content and services and to offer you opportunities to obtain other products and services from us and our Sponsors. By providing us with your information, we are able to cater our content and services to your interests and ensure that you receive relevant offers. Additionally, the collection and use of information helps us tailor and improve our services and communicate with you effectively as we know many of our Users and Members make use of a range of media channels. Finally, collecting and sharing your information with our Sponsors makes it possible to operate our business and provide you with free content, products, or services relevant to your professional interests.
V. What Information Do We Collect and How is It Collected?
We only collect information with your consent. By using our Websites, you consent to the collection of information as set forth in this Policy. TechTarget is committed to data minimization. As such, we only collect the information which is necessary to facilitate the purposes and uses reflected in this Policy.
A. Information That We Acquire From You Directly. Users have the option to provide TechTarget with Personal Information about themselves to enable TechTarget and Sponsors to provide them with access to premium Content as well as offers, and services catered to their areas of interest. Users who do not share their information with TechTarget may continue to access the vast array of free, publically accessible Content which is readily available on the Websites and does not require a User to become a Member.
1. Member Information. TechTarget collects Member Information and Supplementary Information in an effort to provide you with the best and most useful content and services, and to offer you opportunities to obtain other products and services from us and our Partners. Member Information and Supplementary Information may contain Personal Information. We collect your Member Information when you (a) provide it to us by way of your completing a registration form on one of our Websites, (b) subscribe to one of our newsletters, (c) register for one of our events, or (d) otherwise interact with, engage, or communicate with our Websites or Co-Branded Sites and any Content posted on it. The disclosure of your Personal Information is completely voluntary and we will only collect Member Information with your consent; however, once you register with our Websites, you are no longer anonymous to us. We may retain your information for as long as you choose to maintain an active account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements. To the extent that we combine any Clickstream Data or Supplementary Information with the information provided by you, it will be considered to be part of your Member Information.
2. Information About Others Who May be Interested In Our Services. Our Websites may include an “email-a-friend” feature, which allows someone to email Content to a third party. In the event that you utilize the feature, we will only use the email address of the intended recipient for purposes of emailing the respective Content to that person. You should never share another person’s Personal Information with others without first receiving their consent.
3. User Generated Content. Some Websites feature User generated Content in the form of a User review section or forum communities. In order to interact in these forums, an individual must first complete the applicable registration form. The information provided by the individual may be displayed in the individual’s public profile in our forums and can be viewed by all visitors to the Website. To ensure individuals’ privacy, we do not display any the email addresses of individuals who have commented in such forums or who have contributed such content.
B. Information That We Acquire Indirectly
1. Supplementary Information. TechTarget may acquire Supplementary Information by using Service Providers in order to confirm your Membership Information, to further enhance the relevancy of our provision of services to you, and to ensure the accuracy of the information.
2. Analytical, Behavioral, Log, and Clickstream Data. We may gather certain information about your use of the Websites, such as your browser type and information about your visit and interaction with our Content.
We partner with certain Service Providers to collect analytical, behavioral, log, and clickstream data and to engage in analysis, auditing, research, and reporting. We, our Service Providers, and our Sponsors may use Tracking Technologies to identify you when you are online, and to collect information about your online activities, such as the type of browser you use, the websites you visit, your IP address, geographic location, browser type and version, and the content and advertising that you find interesting. This information helps us authenticate your profile; understand your interests and how we can better serve you. Additionally, this information may be combined with information you have provided to us or that we or others have collected about you, so that we may maximize the benefit you receive from the Services and deliver advertising targeted to your specific interests on our websites and mobile applications and when you use other websites or mobile applications. Information about you also may be aggregated with other Registered Users for the purposes identified above.
Although Our Websites currently do not respond to “do not track” browser headers, you can limit tracking through these third-party programs and by taking the other steps discussed in the section entitled “Opting Out and Your Personal Rights.” If you do not wish to have Tracking Technologies be used when interacting with the Websites, many web browsers allow you to stop accepting cookies and/or to warn you when a third party is trying to transfer a cookie to you. Please note that some TechTarget features and services may not be available to you if Tracking Technologies are disabled.
VI. What is the Legal Basis for the Processing of Personal Information?
TechTarget relies on both consent and legitimate business interests for processing Personal Information. For example, TechTarget may process Personal Information with a User’s consent when a User agrees that TechTarget may place cookies on their devices, or that we can process information that the User inputs into the Websites.
On other occasions, TechTarget may process Personal Information pursuant to specific purposes which are in our interests and that enable us to enhance the services we provide. For example, TechTarget may process Personal Information pursuant to legitimate business purposes to respond to User inquiries and to fulfill User requests, to send Users relevant marketing information and offers, to complete transactions, provide customer service, send administrative information, to personalize Users’ experiences with the Websites, and where TechTarget is required to do this by law.
TechTarget also processes Personal Information when it is in TechTarget’s or a Users’ legitimate interests to do so and when these interests are not overridden by individuals’ data protection rights. These legitimate interests include providing services to enable TechTarget to provide Users with more relevant ads and content.
VII. What Information Do Our Sponsors Collect?
Our Sponsors may include Tracking Technologies within advertisements that TechTarget serves to websites. This is in order for our Sponsors to set and read their own cookies. These Tracking Technologies are not subject to the control of TechTarget. Similarly, if you click on an advertisement on our Websites, you may be redirected to the website of one of our Sponsors. We encourage you to read the privacy policies of an websites that you visit outside of our network.
VIII. How is Your Information Used?
We use, aggregate, and retain your information as needed to provide you with and access to premium Content, products, and services catered to your areas of interest and for other legitimate business reasons. At a high level, we use the information that we collect about you to:
• provide you with services, publications, and information that you request, access, or which may be of interest to you;
• deliver or display content that matches your professional interests and responsibilities;
• contact you with information about, and invitations for, products and services from TechTarget and Sponsors directed to your professional interests and responsibilities;
• communicate with you, advertise to you or invite you to join us on social media platforms on which you participate;
• offer you opportunities to connect directly with your peers and with providers of technologies, goods, and services that may be of interest to you; or
• for any other purpose that we tell you about when you give us the information.
By way of example, we analyze information collected from you indirectly to (a) help us recognize your computer as a previous visitor, and save and remember any preferences that you may have while you were visiting one of our Websites or a Co-Branded Site, (b) track, accumulate and report information on our Website and Content usage to our Sponsors so that they can measure the effectiveness of advertisements and content viewed on the Website, (c) help us customize the Content you are shown while visiting the Websites and potentially other websites, (d) to help us improve our Content and Websites, (e) to personalize your user experience, (f) for the purpose of identifying trends, statistics and measurements that could contribute to the enhancement of our services, and (g) identifying market sensitivities and relative market interest in specific product categories. We may also use the information that we collect to send you satisfaction questionnaires, surveys, and marketing information. The information that we collect may also be used by TechTarget for the purposes of online behavioral advertising. For example, third parties may use the fact that you visited the Sites to target online ads for TechTarget to you on non-TechTarget websites. In addition, our third-party advertising networks might use information about your use of the Sites to help target specific technology-related or other non-TechTarget advertisements to you based on your online behavior. For information about behavioral advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative website or the Digital Advertising Alliance website.
TechTarget also uses the information that is collected indirectly to link Users’ activities to their Member Information. Linking User activity to Member Information allows our system to confirm a User’s identity on our Websites and to facilitate easy access to our Content by saving and recognizing Member log-in information.
In addition to providing you with our own editorial content, we offer you the opportunity to access the branded content and expertise of our Sponsors. When you choose to take advantage of our Sponsor’s content or expertise, you choose to have your Member Information shared with them as well. TechTarget and its Sponsors may use information collected from you directly to provide you with access to Content related to your interests based on your activity on our Websites and other information that you have shared with us. For example, TechTarget and its Sponsors may send you emails on topics of your interest, marketing research surveys, incentives, as well as promotional emails and direct marketing offers for products and services. We also use Member Information in aggregated form to understand our Member base, and to market our services to our customers. In addition, under certain conditions we will inform a customer of TechTarget that a pre-existing contact in their marketing and sales databases is also a Member. By sharing your information with us, you agree that TechTarget and its Sponsors can contact you by way of email, telephone, mail or other means of communication to provide you with access to Content, surveys, direct marketing, and promotional materials in connection with your activity on the Websites.
IX. Who do we Share Your Information With?
We only share your personal information with third parties as outlined in this Policy.
A. Sponsors. TechTarget may provide Sponsors with access to reports which may include your Member Information and information about your areas of interest derived from your activity on our Websites. This may include the provision of summary reports, based on our analysis of Clickstream Data, which may include a description of your activity on our Websites and interaction with Content or related to editorial and vendor content. For example, a summary report may include a statement similar to the following “3,000 people looked at the xyz white paper this week and, of those 3,000 people, 60% clicked through to read the full white paper.” Information provided in summary reports is aggregated and does not disclose any Member Information. TechTarget may also disclose aggregated user statistics (for example, “25% of our users are interested in Networking”) to our customers, prospective customers and Partners and other third parties, and for other lawful purposes. TechTarget may also provide Sponsors with access to information wherein Membership Information and Clickstream Information are aggregated to enable Sponsors to improve their marketing outreach to their target audience and to optimize their marketing strategies. TechTarget’s contractual arrangements with its Partners: (a) provide that they may use this information to contact you via email, telephone, mail or other means of communication; (b) that they must secure and protect your information in accordance with applicable law and TechTarget’s instructions, (c) implement technical and procedural safeguards to protect your information, and (d) prohibit disclosure of your information to any third parties other than agents of the Sponsors for the permitted marketing purposes set forth above, provided that the third parties have entered into contractual provisions wherein they are required to protect your information under terms in line with those that we have put in place with the Partner directly. If you do not want this information shared, please see “Opting Out and Your Privacy Rights” below. Please contact the Sponsors directly if you have any questions about their use of this information or if you would like to cease receiving communications from a specific Sponsor, but you want to continue to receive emails from TechTarget or to have access to TechTarget’s premium Content.
B. Service Providers. TechTarget may provide your Personal Information to certain Service Providers who are working for or with TechTarget as described in this Policy and who require access to such information to facilitate the provision of services, such as the provision of data storage or processing activities. TechTarget will always attempt to limit the information we provide to what is reasonably sufficient for those Service Providers to carry out their responsibilities as they relate to the fulfillment of the services.
C. Other. We may also share the information that we collect for legitimate business interests and for the following for the following purposes.
1. Compliance with applicable laws. We may disclose the information that we collect to a third party where we are legally required to do so in order to comply with any applicable laws, regulations, legal processes, or government requests, including to meet national security or law enforcement requirements.
2. Vital interests and legal rights. We may disclose the information that we collect where we believe that it is necessary in order to protect the vital interests of any person, or to exercise, establish, or defend our legal rights.
3. Business transfers. We may share or transfer the information that we collect in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
4. Other ways in which you specifically consent. We may share the information that we collect in other ways that you specifically consent to.
X. Data Retention
XI. How do We Protect Your Information?
TechTarget takes the security of the data that it collects very seriously. TechTarget has implemented a myriad of technical, organizational and administrative measures which are generally accepted by the industry to protect the Personal Information in its possession. These measures include, but are not limited to the implementation of current security technologies and processes to protect your information from loss, misuse and unauthorized access, disclosure, alteration or destruction. In particular, our security systems include authenticated access to internal databases, regular audits of processes and procedures, scheduled reviews of overall web security, and the use of restrictions of access to Personal Information in our possession. Additionally, we use encryption (HTTPS/TLS) to protect data transmitted to and from our Websites.
XII. Opting Out and Your Privacy Rights
TechTarget will only use your Member Information for the purposes described in this Policy or as subsequently authorized by you. We strive to offer you with choices about how your Personal Information is used and shared, as further outlined below.
If, after becoming a Member, you wish to access, rectify, erase, restrict, transfer, or object to the use of your information, withdraw your membership, or if you have any questions in connection with this policy or the use of your information, please access the Individual Rights Request Form.
A. Opting-Out. TechTarget provides Users and Members with several ways in which they can easily opt-out of TechTarget’s services.
Please note that the use of online tracking mechanisms by third parties, such as our Sponsors, is subject to those third parties’ own privacy policies, and not this Policy. If you prefer to prevent third parties from setting and accessing cookies on your computer, you may set your browser to block cookies. You can also update your preference settings via our consent manager here. Additionally, you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance program by opting out here. Although our Sites currently do not respond to “do not track” browser headers, you can limit tracking through these third-party programs and by taking the other steps discussed above.
2. Unsubscribing from TechTarget Emails.
• Members: Following the registration process, Members may at any time choose to unsubscribe from our emails, while retaining access to our premium Content. Every email sent by or on the behalf of TechTarget includes information as to how you can easily unsubscribe from such future communications. You may also unsubscribe from all or some of TechTarget emails by updating your account settings with TechTarget. Residents of the EU may also unsubscribe from TechTarget emails by completing TechTarget’s EU-US/Swiss-US Privacy Shield Complaint Form.
Members may receive email marketing messages from us about relevant content, products, and service offerings as part of Sponsor marketing programs. You have the option of contacting Sponsors directly if you click on the unsubscribe links provided in the emails. To opt out of our Sponsor marketing programs, you may follow the instructions at the bottom of any email sent to you as part of the program.
• Potential Customers: We process Potential Customers’ Personal Information for certain legitimate business purposes related to Potential Customers request to receive information about our business to business services or to schedule a demonstration of our online, media, marketing, or data services products or programs. In an effort to ensure that Potential Customers continue to receive the latest information about our offerings, TechTarget provides Potential Customers with a dedicated email address by which they can update their Member Information. In the event that Potential Customers do not wish to receive further marketing or sales emails from TechTarget, Potential Customers may opt-out of receiving additional emails by way of following the unsubscribe mechanism provided at the bottom of emails sent by TechTarget or by completing our Opt-Out Form.
3. Deletion of Membership. Members may request to have their membership deactivated and their Member Information erased by emailing email@example.com. TechTarget will still process the requests without undue delay. Although TechTarget may deactivate a Member’s registration pursuant to their request, it may continue to retain their information for legitimate business purposes as set forth above.
B. Accessing and Updating Your Information. Members may change or update the information associated with their membership at any time and as often as necessary by sending an email to firstname.lastname@example.org.
C. Requests for Information, Records, and Restrictions of Use. At any time during their membership, Members may submit a request for a copy of their information in TechTarget’s possession by sending an email to email@example.com. Members may also request that TechTarget transfers their information or provides the Member with copies of their information to enable the transfer of their information to a third party. TechTarget will respond to all such requests without undue delay.
XIII. How Do We Transfer Information?
Personal Information collected outside the United States, including in the European Economic Area (“EEA“), is transferred to and stored on our servers in the United States and potentially in or to other countries whose data protection laws may be different to the laws in your country. We will protect your Personal Information in accordance with this Policy wherever it is processed.
TechTarget has certified to the United States Department of Commerce and the European Commission that it adheres to the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework (together, the “Privacy Shield.”) as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union, the United Kingdom, and Switzerland to the United States in reliance on Privacy Shield.
TechTarget has certified that (1) it has certain protections and procedures in place which meet EU and Swiss data protection and privacy standards, (2) it adheres to the Privacy Shield principals of notice, choice, security, data integration and purpose limitation, access, accountability for the onward transfer of personal data, recourse, enforcement, and liability, and (3) it is committed to cooperating with the panel established by the EU data protection authorities (DPAs) with regard to unresolved Privacy Shield complaints concerning data transferred from the United States in connection with this Policy. To learn more about the EU-US Privacy Shield, and to view TechTarget’s certification, please visit https://www.commerce.gov/page/eu-us-privacy-shield.
TechTarget’s EU-US/Swiss-US Privacy Shield Policy, incorporated herein by reference, describes the manner in which TechTarget adheres to the Privacy Shield principles.
A. Third Party Websites. Some of the Content made available through our Websites is hosted on the website of the respective Content Sponsor. This means that when you are on a TechTarget Site and click through to that Content, you may leave the TechTarget Site and be redirected to the site of the Content Sponsor, at which time you will be subject to the policies of the Content Sponsor.
Our Websites feature advertisements from Advertisers. In the event that you click on an advertisement posted on a TechTarget Site, you may be redirected to the Advertiser’s website and leave the TechTarget network of Sites, at which time you will be subject to the Advertiser’s policies. Please note that there are two indicators of when you have left a TechTarget website. TechTarget takes pride in streamlining the “look and feel” of its websites. When you leave a TechTarget site, the look and feel of the site will change. Additionally, the URL of the TechTarget site that you were browsing prior to clicking on the advertisement will no longer reference the TechTarget Site.
TechTarget is not responsible for the privacy practices or the content of those sites. Users should be aware of this when they leave our Sites and review the privacy statements of each Web site they visit that collects information. This Policy applies only to information collected on TechTarget’s Websites.
C. Domestication and International Requests. TechTarget requires that any individual issuing legal process or legal information requests (e.g., discovery requests, warrants, or subpoenas) to TechTarget properly domesticate the process or request and serve TechTarget in a jurisdiction where it is resident or has a registered agent to accept service on its behalf. TechTarget does not accept legal process or requests directly from law enforcement entities outside the U.S. or Canada. Foreign law enforcement agencies should proceed through a Mutual Legal Assistance Treaty or other diplomatic or legal means to obtain data through a court where TechTarget is located.
D. Translations. The English language version shall prevail. Any translations of this Policy are provided for convenience only.
E. Children. Our products, services, events and offerings are directed to professionals. Our business is not directed at children, and we do not solicit or knowingly collect any personal information from children under the age of 13 without verifiable parental consent. If you are not 18 or older, you are not authorized to use the Services. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors. If you learn that a child under 13 has provided us with personal information without consent, please contact us.
XV. Questions, Complaints and Enforcement
This Policy was drafted with transparency, accuracy, and clarity in mind; however it does not provide exhaustive detail of all aspects of our collection and use of personal information. We are happy to provide any additional information or explanation needed. Requests should be sent to the address below.
275 Grove St.
Newton, MA 02466
Attention: Data Protection Officer
|Subsidiaries and Office Locations|
|TechTarget Securities Corporation||Massachusetts|
|TechTarget Limited||United Kingdom|
|TechTarget (HK) Limited||Hong Kong|
|TechTarget Germany GmbH||Germany|
|TechTarget (Australia) Pty Ltd||Australia|
|TechTarget (Singapore) PTE. Ltd.||Singapore|
|E-Magine Médias SAS||France|
|TechTarget (Beijing) Information Technology Consulting Company, Limited||China|
Effective Date: May 25, 2018