10 Biggest B2B Technology Marketing Mistakes to Avoid

Since its founding in 1999, TechTarget has run more than 30,000 marketing programs for customers from the Fortune 50 to emerging start-ups. Over many years, we have seen the good and the bad in regards to the misuse of lead filters, misaligned content strategies, improper localization and much more.

This best practices document compiles the top 10 mistakes marketers need to avoid when developing a technology marketing campaign. Each mistake features additional resources for you to learn more.

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