Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

White Paper/E-Book

Demand Generation

A Better Way to Leverage BANT: Considerations When Looking for High-Quality Leads
Blog Post

Intent Data

How DataStax Generated $1M in Pipeline using Priority Engine
Case Study

Intent Data

How Priority Engine Delivers More Opportunities for SailPoint
Research Brief

ABM

Demand and ABM Planning for 2021: 6 Key Trends to Drive Pipeline Growth
Blog Post

Content

Three Tips for Tech Marketers to Increase Email Performance with IT Buyers
White Paper/E-Book

ABM

Adapt to the Shifting B2B Tech Market with Effective Persona Development
White Paper/E-Book

Demand Generation

New Demand Strategies to Maximize Opportunities in Today’s Market
Video

Advertising

Digital Marketing Skills Acceleration Series
Blog Post

Intent Data

Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments
White Paper/E-Book

Demand Generation

Pinpoint Better Opportunities With Intent Data
Blog Post

Intent Data

What is Real Purchase Intent Data and Where Does it Come From?
Blog Post

Demand Generation

Building a Better Global Demand Generation Strategy
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