Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

email marketing

Demand Generation

How to Write Emails B2B Tech Buyers Actually Want to Read

ABM

Data-driven best practices from ISR/BDR leaders

Sales Enablement

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler in 2019

Content Marketing

TechTarget Lead Generation: Quality leads that turn into deals
BANT

Demand Generation

Why BANT Fails for Modern Enterprise Technology Demand Generation
attribution

ABM

Better together — Using attribution approaches for understanding, not for credit

Demand Generation

Beware of the “False Economy” of Low-Cost Leads

Demand Generation

What Are Low-Cost Leads Really Costing You?

Demand Generation

Is BANT Killing Your Business?
amazon b2b intent

Demand Generation

Like Having Your Own Amazon for B2B – 5 Ways to Leverage Real 3rd-Party Purchase Intent
AI

Purchase Intent

AI’s B2B Data Problem