Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Webinars/Events

Demand Generation

Using Analyst Insights to Engage Buying Teams
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Webinars/Events

EMEA

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies
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Infographic

Intent Data

Attracting and Retaining Tech Customers in EMEA
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Blog Post

Marketing

A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far
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Blog Post

Demand Generation

How to Build Trust with Prospective and Current Customers
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Webinars/Events

ABM

Unlocking Deep Engagement: Creating an Always-On Webinar Series
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White Paper/E-Book

Content Creation

A Guide to Writing Great B2B Email Copy
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Webinars/Events

Demand Generation

Creating a Memorable Marketing Message That Lasts
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Product Sheet

Intent Data

Event Marketing with Priority Engine
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White Paper/E-Book

Demand Generation

A Short Guide to Webinars for Demand Gen
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Webinars/Events

Demand Generation

Webinar Series: Navigating the Tech Buyer Journey in 2024
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Webinars/Events

Content Creation

Fuel Your GTM with Credible, Data-Driven Content
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Webinars/Events

Demand Generation

Webinar Series: Rules of Engagement
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Webinars/Events

Demand Generation

Webinar Series: Tech Investors and Operators
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Webinars/Events

Demand Generation

Decision-Making Dynamics: Roles, Buying Teams and the 2024 Tech Purchase Process
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Infographic

Demand Generation

Trends in Tech Purchasing for 2024 in EMEA
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Webinars/Events

Demand Generation

Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention
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Infographic

Intent Data

Tech Purchase Drivers and Disruptors for 2024
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Webinars/Events

Demand Generation

GTM Success in 2024: A B2B Guide to Tech Investments and Media Preferences
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Research/Analysis

Demand Generation

2024 Media Consumption Survey Highlights
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Infographic

Demand Generation

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!
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Webinars/Events

Demand Generation

How Infinidat Drove Pipeline Through Third-Party Validation
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White Paper/E-Book

Demand Generation

First to the Future: What Lifecycle Revenue Marketing Means for Demand and Account-Based Marketers
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White Paper/E-Book

Intent Data

A Better Toolkit for Finding and Converting More Real Leads
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Webinars/Events

Demand Generation

Mapping B2B Content to Each Stage of the New Sales Funnel
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Video

Content Creation

BrightTALK: Much More Than a Webinar Platform 
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Infographic

Demand Generation

3 Data-Driven Tips to Get Buyers to Love Your Emails
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Research/Analysis

Content Creation

The Future Of B2B Content​
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White Paper/E-Book

Demand Generation

Get Off the MQL Hamster Wheel. Get On with Winning Deals.
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Research/Analysis

Demand Generation

Reaching Beyond the Lead: Revenue Development Teams Must Make the Shift to Buying Groups
Blog Post

Demand Generation

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”
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Product Sheet

Demand Generation

Priority Engine™ + Lead Generation
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Webinars/Events

Demand Generation

The MQL is Dead: Why and How to Focus on Buying Groups
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Webinars/Events

Content Creation

Marketing Fails and Fixes: Content for Lead Generation
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Webinars/Events

Content Creation

Webinar: How to Create Authentic B2B Webinar Content
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White Paper/E-Book

Demand Generation

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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing
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White Paper/E-Book

APAC

APAC Lead Engagement: Best Practices to Maximize Conversion E-book
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Video

APAC

Lead Engagement Best Practices to Maximize Conversion
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Webinars/Events

APAC

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close
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White Paper/E-Book

Intent Data

Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
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Webinars/Events

Demand Generation

Billion Dollar Blindness
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White Paper/E-Book

Demand Generation

What Human Behavior Can Teach Us About Effective B2B Marketing
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Webinars/Events

Demand Generation

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales
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Webinars/Events

Demand Generation

Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey
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Video

Content Creation

Driving Conversation Through Automation & Nurture Strategies Video
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Infographic

Demand Generation

Demand Generation Game for the Win: Fitting Marketing Pieces Together
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White Paper/E-Book

Content Creation

Driving Conversation Through Automation & Nurture Strategies E-book
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White Paper/E-Book

Demand Generation

Could BANT Be Killing Your Business?
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Webinars/Events

Intent Data

Reach. Intent. Content. Demand. September 27-29, 2022
2023 priorities
Blog Post

Marketing

On the B2B Horizon: 2023 Priorities
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White Paper/E-Book

Demand Generation

Email Nurture Revival
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Product Sheet

Demand Generation

Further Your Influence and Create Demand for Your Solutions with TechTarget Lead Generation
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Webinars/Events

Intent Data

Beyond Activity: How Quality Interactions Can Significantly Improve Yield
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
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Blog Post

Intent Data

Beware of Black Boxes. Look for Actionable Outputs.
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Webinars/Events

Marketing

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls
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Video

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
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Webinars/Events

Demand Generation

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar
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Video

Demand Generation

Like Tetris™ for B2B: How to Win in the Building Demand Game
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