Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

TTGT_Part_7-Lead Scoring and Action Triggers _Res
White Paper/E-Book

Demand Generation

Align Sales and Marketing With Better Lead Scoring
TTGT_Part_8-9_Measurement KPIs-the Role of Awareness _Res
White Paper/E-Book

Demand Generation

Measurement, KPIs & the Role of Awareness
Part_6-Marketing_Channels_Programs_Campaigns
White Paper/E-Book

Demand Generation

Achieve Internal Alignment with a Marketing Activity Taxonomy
TTGT_Part_5_Building for the Buying Committee
White Paper/E-Book

Demand Generation

Build a Demand Gen Engine for Buying Committees
TTGT_Part_4_Establish Organizational Alignment-Res
White Paper/E-Book

Demand Generation

Organizational Alignment: Accelerating Your Sales Pipeline
TTGT_Essential Metrics for ABM_Resource_Icon
White Paper/E-Book

Demand Generation

7 Essential Metrics for Account-Based Marketing
Rules-of-Engagement-3-Resource-Play
Webinar

Demand Generation

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
Tethering-Brand-and-Buyer-Resource-Tile_v1
Webinar

Advertising

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space
Don_t-Box-Yourself-In_Webinar-Resource-icon_3
White Paper/E-Book

ABM

Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing
ABM-Webinar-Series-3-Resource
Webinar

ABM

Capitalizing on ABM Engagement: Measure Right, then Optimize
Billion-Dollar-Blindness-WEBINAR-Resource-Image.jpg
White Paper/E-Book

Demand Generation

Billion Dollar Blindness: Why You’re Missing Revenue Opportunity in Marketing & Sales
TTGT-Talkdesk_How-to-Build-Modern-Engine-Resource-Tile
White Paper/E-Book

Demand Generation

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine
demand generation strategies
Blog Post

Demand Generation

Keeping Up with Evolving B2B Demand Gen Thinking and Practice
Demise-of-Dead-End-Demand-Resource-Tile_v1
Webinar

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
DGR-Webinar-Resource-Play
Webinar

Demand Generation

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts
BTLK-DrivingDemand-2022-Resource
Webinar

Marketing

Maximizing Marketing Impact: Great Content Combined with Great Distribution
Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon
White Paper/E-Book

Demand Generation

New Demand Strategies to Maximize Opportunities in Today’s Market
Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon
Webinar

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
BTLK-DrivingDemand-2022-Resource
Webinar

Marketing

Like Tetris™ for B2B, How to Win in the Building Demand Game
Build-a-Better-Webinar
White Paper/E-Book

Demand Generation

Build a Better Webinar
TTGT_Part_3_Map Content to the Buyers Journey_Social_Media-Res
White Paper/E-Book

Demand Generation

Audit Your Demand Gen Success: Set the Stage For Performance Push
TTGT_Part_2_Map Content to the Buyers Journey-Res
White Paper/E-Book

Demand Generation

Content Mapping: Delivering the Right Message at the Right Time
TTGT_1_Document_Your_Ideal_Customer_Profile_Res
White Paper/E-Book

Demand Generation

Ideal Customer Profile (ICP): Foundation of an Effective Demand Generation Strategy
Building-Basic-Email-Nurture-Skills-Ebook-Resource
White Paper/E-Book

Demand Generation

Building Basic Email Nurturing Skills
TTGT_Owners_Manual_Modern_Demand_Gen_Res
White Paper/E-Book

Demand Generation

The Modern Demand Gen Engine: Everything You Need to Know to Succeed
The-Power-of-Episodic-Content-How-Webinar-Series-Create-Connections-and-Community-with-Buyer
White Paper/E-Book

Content

The Power of Episodic Content: How Webinar Series Create Connections and Community with Buyers
We’re-Only-Human—3-Ways-to-Become-a-Better
Blog Post

Content

We’re Only Human: 4 Ways to Become a Better Copy Editor
Rules-of-Engagement-Res-Button
Webinar

Demand Generation

Rules of Engagement: Maximizing Content Creation to Drive Prospect Engagement
ABM-that-Works_Webinar_Res-r1
Webinar

ABM

Unlocking Deep Engagement: Creating an Always-On Webinar Series
Secrets-Behind-100k-Campaigns_Resource-Tile
White Paper/E-Book

Demand Generation

Secrets from 100,000 Demand Gen Campaigns
Don_t-Box-Yourself-In_Webinar-Resource-icon_1
Webinar

ABM

Don’t Box Yourself In: 4 Tips for Amplifying Your B2B Marketing Webinar
Mapping-B2B-Content-eBook
White Paper/E-Book

Demand Generation

Mapping B2B Content to Each Stage of the Funnel
SiriusDecisions-Money-R1
Webinar

ABM

Are Marketing & Sales Leaving Millions on the Table?
subject lines
Blog Post

Content

Four Big Tips for Better Subject Lines
TTGT_ABM_Reality_Webinar_Resource_Icon-r3
Webinar

ABM

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
DemandGenReport-Webinar-Resource-r1
Webinar

Intent Data

Real Intent Data: A Secret Ingredient For Revenue Growth
Scaling-B2B-Demand-for-Authentic-Connections
White Paper/E-Book

Demand Generation

Scaling B2B Demand for Authentic Connections
Inside_the_Marketing_Toolbox_Webinar_Res
Webinar

Demand Generation

Virtual Event: Inside the Marketing Toolbox 2022
Smart-Selling-Tools-Webinar-384×320-R1
Webinar

Sales Enablement

Take Out the Trash: 4 Ways to Eliminate Wasted Time and Increase ISR Productivity with Better Data
Forrester-Research-Briefs-2022-Planning_Resource
Research/Analysis

Demand Generation

5 Ways to Accelerate Your Marketing Momentum in 2022
Herding-Cats-Webinar-Resource-Icon-Logos-Play
Webinar

Demand Generation

Leads vs. Buying Teams? Optimizing for More Quality Opportunities Going Forward
Bigger-Faster-Better-Keynote_Webinar-Resource-Tile_v1
Webinar

Demand Generation

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine
Theory-Functionalism-Secrets-Res
Webinar

Demand Generation

Theory, Functionalism & the Secrets Behind 100,000 Demand Generation Campaigns
conversica-webinar-resource-preview2
Webinar

Demand Generation

Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
Red Hat Video_Resource icon_v2
Case Study

Intent Data

How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine
SiriusDecisions-Research-Briefs-Resource-RB2
Research/Analysis

Demand Generation

Buying Group Service-Level Agreements 101
SiriusDecisions-Research-Briefs-Resource-RB1
Research/Analysis

Demand Generation

The B2B Buyer Persona Framework
getting_next_level_ABM_intent_data
Blog Post

Intent Data

Getting to Next-Level ABM with Intent Data
behavioral targeting
Blog Post

Intent Data

Let Buyer Activity – Not Titles and Outdated Personas – Determine Who to Engage
Digital_Demand_Generation_Res
White Paper/E-Book

Demand Generation

Leverage Intelligent Content Syndication for Digital Demand Success
Contact-Data-Services-Product-Overview-RESOURCE
Product Sheet

Demand Generation

The Right Contacts, Clean and Complete
audience-centric data
Blog Post

Intent Data

The Importance of Audiences (and Their Data) in Supporting B2B Outcomes
positive interactions
Blog Post

Sales

5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences
Digital-Marketing-Maturity-Benchmarks-Report-resource-r1a
White Paper/E-Book

Demand Generation

Digital Marketing Maturity Benchmarks Report
Buying-BANT-Resource-Image-2
White Paper/E-Book

Demand Generation

A Better Way to Leverage BANT: Considerations When Looking for High-Quality Leads
using Priority Engine DataStax
Case Study

Intent Data

How DataStax Generated $1M in Pipeline using Priority Engine
Forrester-SiriusDecisions-Research-Brief_Planning-Assumptions-2021_Resource-icon-noLogo-640×533
Research/Analysis

ABM

Demand and ABM Planning for 2021: 6 Key Trends to Drive Pipeline Growth
Covid-19s-Effect-on-Marketing-Ebook
White Paper/E-Book

Content

Covid-19’s Effect on Marketing Ebook
AdobeStock_117420444
Blog Post

Content

Three Tips for Tech Marketers to Increase Email Performance with IT Buyers
Contact Sales
Contact Sales
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