Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

White Paper/E-Book

Demand Generation

Peer-to-Peer Insights for 2019 Marketing Plans
Blog Post

Demand Generation

How to Write Emails B2B Tech Buyers Actually Want to Read
Webinar

ABM

Data-driven best practices from ISR/BDR leaders
Blog Post

Sales Enablement

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler
Video

Content

TechTarget Lead Generation: Quality leads that turn into deals
Blog Post

Demand Generation

Why BANT Fails for Modern Enterprise Technology Demand Generation
Article

ABM

Better together — Using attribution approaches for understanding, not for credit
Blog Post

Demand Generation

Beware of the “False Economy” of Low-Cost Leads
White Paper/E-Book

Demand Generation

What Are Low-Cost Leads Really Costing You?
White Paper/E-Book

Demand Generation

Is BANT Killing Your Business?
Article

Demand Generation

Like Having Your Own Amazon for B2B – 5 Ways to Leverage Real 3rd-Party Purchase Intent
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