Resources

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Filter your sales and marketing content

Topics:
Types:
Apply Filters

Clear All Filters

Browse All Resources

Browse By Topic

Browse By Type

NA-IT-Priorities-Study-Resources-Tile

White Paper/E-Book

Highlights from Our North American 2023 IT Priorities Study

Market Intelligence

Focus-Summit-Resource-Tile_850

Webinars/Events

Focus Summit: ABM Power Tactics

ABM

partner marketing plan

Blog Post

3 Critical Elements of a Successful Partner Marketing Plan

Partner Marketing

focus-buying-groups

Webinars/Events

The MQL is Dead: Why and How to Focus on Buying Groups

Demand Generation

Priority-Engine-Email Alerts-Resource-Tile

Video

Video: Close Deals Faster with Priority Engine Email Alerts

Intent Data

Multi-threading

Blog Post

Multi-Threading: Successfully Bring Buying Teams Together

ABM

Sales

Sales and Marketing Alignment

Build-A-Better-Webinar-Book-2_Resource-Tile

White Paper/E-Book

Build a Better Webinar: Recruiting & Prepping Speakers

Content Creation

Building-an-ABM-Program-That-Actually-Works-Resource-Tile

White Paper/E-Book

Building an ABM Program That Actually Works

ABM

ESG-Walk-a-Mile-In-Your-Buyers-Shoes-Resource

White Paper/E-Book

Walk a Mile in Your Buyers’ Shoes: How to Use Empathy to Create More Valuable Content

Content Creation

Abridged-Customer-Journey_Resource-icon

Video

Video: How Intent Data Uncovers Real Opportunities

ABM

Intent Data

Oracle-Eric-Pan-Resources-Tile-r2

Blog Post

The Art & Science of Building Messaging

Partner Marketing

Strategies to Support Channel Marketing Programs in EMEA-Resource-Tile_R2

Webinars/Events

Strategies to Support Channel Marketing Programs in EMEA

Channel

EMEA

PMV-Series-1-Resource-Tile_v1

Webinars/Events

Partner Marketing Visionaries, Ep. 13: Successfully Managing an Evolving and Growing Ecosystem

Partner Marketing

Employing-Your-Content_Infographic-Resource-Tile

Infographic

Employing Your Content as a Digital Sales Rep

Content Creation

EMEA

High-Impact-Sales-Marketing-Collaboration-Res

Webinars/Events

High Impact Sales and Marketing Collaboration

Sales and Marketing Alignment

Cato-Networks_Resources-Tile_v2

Case Study

How Cato Networks Generated 100 New Opportunities and Expanded Their Business Using Priority Engine

Intent Data

Build-a-Better-Webinar-Planning-Content-Res

White Paper/E-Book

Build a Better Webinar: Planning Content

Content Creation

Confirmed-Projects-Video-2023-Resource-Tile (1)

Video

Priority Engine with Confirmed Projects: Your Fastest Path to More Deals

Intent Data

TTGT-ESG_Effective-Content-Distribution_Infographic_Resource-Tile

Infographic

Effective Content Distribution in a Competitive Digital World

Content Creation

Market Intelligence

Email-Marketing-Infographic_resource-tile

Infographic

Activity Matters: Better Response = Recency + Relevance

Intent Data

Marketing-Fails-and-Fixes-3-Content-for-Lead-Gen-Resource-PLAY

Webinars/Events

Marketing Fails and Fixes: Content for Lead Generation

Content Creation

Demand Generation

TTGT-ESG_2022-2023-Media-Consumption-and-Vendor-Engagement_Infographic-RESOURCE

Infographic

The Modern IT Buyer’s Research Journey

Market Intelligence

Maximizing-Marketing-ROI_Resource-Tile_v1

Webinars/Events

Maximizing Marketing ROI with Derivative Content

Content Creation

Tailoring-Your-Content-Plan_Resource-Tile

White Paper/E-Book

Tailoring Your Content Plan to Meet Buyers’ Needs

Content Creation

PMV-Summit-Promo-Video-Resource-Tile

Video

How Partner Marketing Executives Navigate Partner-Led Growth

Partner Marketing

HPE-Joseph-George-Resources-Tile-r3

Blog Post

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Partner Marketing

Commvault-Kristin-Heisner-Resources-Tile-r2

Blog Post

The Golden Rules of Partner Marketing

Partner Marketing

Intent 3.0

Blog Post

Intent 3.0: Using Intent Data for GTM Strategy

Intent Data

Using_Data_to_Create_Effective_B2B_Content_Infographic_Resource

Infographic

Using Data to Create Effective B2B Content

Content Creation

Understanding-IT-Buyers-Behaviors_Resource-Tile

White Paper/E-Book

Understanding IT Buyers’ Behaviors

EMEA

Market Intelligence

Companyon_Venture_Partners_Res

Webinars/Events

Tech Investors and Operators: Companyon Ventures

Market Intelligence

Rev-Up-Your-Webinar -Lead-Engine-Res

White Paper/E-Book

Rev Up Your Webinar Lead Engine

Content Creation

PMV-Summit-2023_Resource-Tile_v1

Webinars/Events

Partner Marketing Visionaries™ Summit 2023

Partner Marketing

Webinar_Reach_Intent-Monitoring-for-Strategic-Purposes-Resource-Play

Webinars/Events

Intent Monitoring for Strategic Purposes

Intent Data

European-IT-Priorities-2023-Resource-Tile

Webinars/Events

European IT Priorities: What’s in Store for 2023?

Market Intelligence

Bessemer_Venture_Partners_Res

Webinars/Events

Tech Investors and Operators: Bessemer Venture Partners

Market Intelligence

whymostpublisherscantdeliverprecisionintentdata

Blog Post

Why Most Publishers Can’t Deliver Precise Intent Data

Content Creation

Intent Data

A-Roadmap-to-Authentic-B2B-Webinar-Button-Res

Webinars/Events

Webinar: How to Create Authentic B2B Webinar Content

Content Creation

Demand Generation

Three-Essential-Ways-to-Use-Intent-Data-for-More-ABM-Revenue-Resource

White Paper/E-Book

Three Essential Ways to Use Intent Data for More ABM Revenue

ABM

MarTech-4-Resource-Image

White Paper/E-Book

Using Intent Data for Effective Persona Development in ABM

ABM

Demand Generation

Forrester-Who-You-Gonna-Call-Resource-Tile-r1

Presentation

Use Intent Data to Maximize Demand Capture Across the Revenue Lifecycle

Intent Data

MarTech-3-E-Book-Resource

White Paper/E-Book

Three Ways Personas Can Improve ABM Performance

ABM

Intent Data

BrightTALK_Intent-Summit-2023_Resource Tile

Webinars/Events

Intent: Competing with Better Data

Intent Data

Demand-Gen-Report-State-of-Intent-Signal-Data-Res

Research/Analysis

2022 State of Intent/Signal Data

Intent Data

Critical-Foundation-for-ABM-Success_Resource-Tile_v4

Product Sheet

The Critical Foundation for ABM Success

ABM

ESG-Doug-Cahill-Video-Resource-Tile

Video

Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate

Market Intelligence

digital display advertising

Blog Post

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

Advertising

Intent Data

TTGT_Practical_Guide_Implementing_ABM_Ebook_Resource_Icon-384×320

White Paper/E-Book

A Practical Guide to Implementing Account-Based Marketing

ABM

PMV-Marketing-Partners-Res

Webinars/Events

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing

Demand Generation

Partner Marketing

Sales and Marketing Alignment

Media-Consumption-Vendor-Study-Resources-Tile

White Paper/E-Book

2022-2023 Media Consumption and Vendor Engagement Study

Market Intelligence

Healthcare Tech Buyers

Blog Post

How to Find and Influence More Healthcare Tech Buyers

Intent Data

TTGT_Using_Data_to_Take_the_Guesswork_Out_of_Content_Planning-Resource-Tile

Infographic

Using Data to Take the Guesswork Out of Content Planning

Content Creation

VMware-Tanzu-Resources-Tile_v2

Case Study

How the VMware Tanzu® Team Fueled their ABM Program to Generate 34x ROI using Priority Engine™

ABM

Two-Key-Areas-Resource-Tile

White Paper/E-Book

Two Key Areas for Maximizing Marketing Impact Across the GTM

Marketing

Rules-of-Engagement-4-Resource_v2

White Paper/E-Book

APAC Lead Engagement: Best Practices to Maximize Conversion E-book

APAC

Demand Generation

Sales

Using_High_Value_Offers_Webinar_Res

Webinars/Events

Using High Value Offers For ABM Opportunity Creation

ABM

business preparation

Blog Post

Current Experiences and Preparing Your Business for What’s Next

Intent Data

Market Intelligence

Contact Sales
Contact Sales
Conversion Pixel