Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Blog Post

Demand Generation

Beware of the “False Economy” of Low-Cost Leads
White Paper/E-Book

Demand Generation

What Are Low-Cost Leads Really Costing You?
White Paper/E-Book

Demand Generation

Is BANT Killing Your Business?
Article

Demand Generation

Like Having Your Own Amazon for B2B – 5 Ways to Leverage Real 3rd-Party Purchase Intent
Blog Post

Intent Data

AI’s B2B Data Problem
Case Study

Advertising

“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration
Case Study

Demand Generation

Accelerating Time-to-Value: Fast-Growing Reduxio Implements Priority Engine to Power Pipeline Contribution
Article

Demand Generation

3 reasons why your leads are bad & how to evolve the way you deliver for sales
Article

Demand Generation

6 steps for achieving breakthrough demand gen
Blog Post

Intent Data

How to Build a Winning MarTech Stack — Advice from the Creator of Dilbert
Case Study

Demand Generation

Case Study: Cisco Breaks the Mold for Channel Marketing with Data-Driven Marketing Services from TechTarget
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