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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Healthcare Tech Buyers

Blog Post

How to Find and Influence More Healthcare Tech Buyers

Intent Data

TTGT_Using_Data_to_Take_the_Guesswork_Out_of_Content_Planning-Resource-Tile

Infographic

Using Data to Take the Guesswork Out of Content Planning

Content Creation

VMware-Tanzu-Resources-Tile_v2

Case Study

How the VMware Tanzu® Team Fueled their ABM Program to Generate 34x ROI using Priority Engine™

ABM

Two-Key-Areas-Resource-Tile

White Paper/E-Book

Two Key Areas for Maximizing Marketing Impact Across the GTM

Marketing

Rules-of-Engagement-4-Resource_v2

White Paper/E-Book

APAC Lead Engagement: Best Practices to Maximize Conversion E-book

APAC

Demand Generation

Sales

Using_High_Value_Offers_Webinar_Res

Webinars/Events

Using High Value Offers For ABM Opportunity Creation

ABM

business preparation

Blog Post

Current Experiences and Preparing Your Business for What’s Next

Intent Data

Market Intelligence

Rules-of-Engagement-4-Resource_v1

Video

Lead Engagement Best Practices to Maximize Conversion

APAC

Demand Generation

Marketing

Sales

Rules-of-Engagement-6-Resource-Tile-1

Webinars/Events

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

APAC

Content Creation

Demand Generation

Marketing

Marketing-Fails-and-Fixes-Unpacking-Account-Based-Marketing-Resource-Play

Webinars/Events

Marketing Fails and Fixes: Unpacking Account-Based Marketing

ABM

Marketing

customer acquisition

Blog Post

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

EMEA

Intent Data

Dead-End-Demand-Hero-1

White Paper/E-Book

Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

Demand Generation

Intent Data

Reach-Webinar-Video-Series-Resource-Tile_R2

Video

The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality?

EMEA

brighttalk-align-resource-tile

Webinars/Events

Align: Optimize GTM Performance

Sales and Marketing Alignment

HQL-CP-1Pager-Resource-Icons-384×320

Product Sheet

Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™

Intent Data

Billion-Dollar-Blindness-WEBINAR-Resource-Image-PLAY

Webinars/Events

Billion Dollar Blindness

ABM

Demand Generation

Intent Data

Sales

TTGT_Decoding ABM_E-Book_Resource_Icon

White Paper/E-Book

Decoding ABM: Simple Data-Driven Strategies for Successful ABM

ABM

Partner-Marketing-Visionaries-Rising-Above-in-a-Competitive-Landscape-Resource-Tile_v1

Webinars/Events

Partner Marketing Visionaries, Ep. 12: Partner Sales & Marketing: Rising Above in a Competitive Landscape

Partner Marketing

BT_human-behavior-ebook.png

White Paper/E-Book

What Human Behavior Can Teach Us About Effective B2B Marketing

Demand Generation

EvolvingPersonas-Webinar-Resource

Webinars/Events

Evolving Persona Thinking to Win More Business (…It’s all in the details)

Intent Data

Tethering-Together-Brand-Buyer-Resource-Tile

White Paper/E-Book

Tethering Brand and Buyer: Differentiating Your Brand in an Evolving B2B Environment

Advertising

EMEA

Awareness-Bad-Funnel-Video-Resource-Tile_v1

Video

Life is Full of Bad Funnels. Your Business Shouldn’t Be.

ABM

Intent Data

Worldwide-ROI-Summit-APAC-Res

Webinars/Events

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales

APAC

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Sales

Rules-of-Engagement-5-Resource-Play

Webinars/Events

Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey

APAC

Demand Generation

8×8-Resources-Tile_v2

Case Study

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline

EMEA

Partner Marketing

BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v2

Video

Driving Conversation Through Automation & Nurture Strategies Video

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

Refocus-Your-Content–Engaging-It-Buyers-in-A-Digital-First-Buying-Environment-1184386124-Resource-Tile

Infographic

Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment

Content Creation

EMEA

WCS-secret

Webinars/Events

It’s a Secret … MDF Programs Can Really Work!

Channel

Content Creation

Forrester-Who-You-Gonna-Call-Resource-Tile

Webinars/Events

Maximize Revenue Opportunity with Contact-Level Intent Data

Intent Data

Like-Tetris-Demand-Generation_Res

Infographic

Demand Generation Game for the Win: Fitting Marketing Pieces Together

Demand Generation

EMEA

BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v1

White Paper/E-Book

Driving Conversation Through Automation & Nurture Strategies E-book

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

EvolvingPersonas-Webinar-Resource-Pinned

White Paper/E-Book

Evolving Persona Thinking to Win More Business

Intent Data

3Ps_Resource_icon

White Paper/E-Book

Focusing on the 3 Ps for ABM Revenue at Scale

ABM

hushly-webinar-preview

Webinars/Events

ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana

ABM

Intent Data

BrightTALK-Resource-Reach-Card

Webinars/Events

Reach. Intent. Content. Demand. September 27-29, 2022

Content Creation

Demand Generation

Intent Data

Targeted-Display-Ads-Collateral-Resource-Tile

Product Sheet

Accelerate IT Buyer Demand with TechTarget’s Targeted Display Ads

Advertising

2023 priorities

Blog Post

On the B2B Horizon: 2023 Priorities

ABM

Content Creation

Demand Generation

Intent Data

Marketing

EMEA-Nurture-Revival-Ebook-Resource

White Paper/E-Book

Email Nurture Revival

Demand Generation

EMEA

Lead-Gen-2-Pager-Resource-Tile

Product Sheet

Further Your Influence and Create Demand for Your Solutions with TechTarget Lead Generation

Demand Generation

Intent Data

english_major_sales

Blog Post

Becoming a Sales Professional Series: Yes, I’m an English Major. And Yes, I am Perfect for Sales.

Sales

cookies

Blog Post

Preparing for a Cookieless Future – an EMEA Perspective

Advertising

EMEA

Moving-Beyond_Forrester-Webinar_Resource-icon-r1

Webinars/Events

Beyond Activity: How Quality Interactions Can Significantly Improve Yield

ABM

Demand Generation

Intent Data

Sales and Marketing Alignment

You-versus-Your-Buyer-Video-Resource-Tile

Video

You vs. Your Buyer: How to Create Customer-Centric Messaging

Content Creation

EMEA

PMV-Driving-Success-Res

Webinars/Events

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

Demand Generation

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

black_boxes_1

Blog Post

Beware of Black Boxes. Look for Actionable Outputs.

ABM

Advertising

Demand Generation

Intent Data

Sales

Marketing-Fails-and-Fixes-Avoiding-Common-Webinar-Pitfalls-Resource.jpeg

Webinars/Events

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls

Demand Generation

Marketing

WCS-hybrid

Webinars/Events

Winning Channel Strategies: Aligning Partner Programs & Strategies for Hybrid/Multi-Cloud Success

Channel

ESG-Content-Marketing-Res

White Paper/E-Book

7 Strategies for Creating Tech Marketing Content that Delivers Results

Content Creation

ABM-That-Works-4-Resource-PLAY

Webinars/Events

Sustaining ABM Success: Balancing Scale and Customization

ABM

NASA_Webb_Telescope_Image

Blog Post

Anonymous Still Means Anonymous – Sales Needs More

ABM

Intent Data

Marketing

Sales

Verizon-ABM-with-Intent-Resource-Tile_v1

Case Study

Verizon ABM with Intent: Frontline Success at Scale

ABM

partner marketing strategy

Blog Post

Partner Success: Blending Strategy, Innovation & Marketing

Partner Marketing

Rules-of-Engagement-Always-On-Resource-Tile

Video

Think Beyond Campaigns and Build an Always-On Strategy

APAC

Demand Generation

Intent-Data-Big-Picture-Recap-Resource

White Paper/E-Book

Intent Data, Big Picture: What Really Matters and Why?

Intent Data

Rules-of-Engagement-4-Resource-Play

Webinars/Events

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar

APAC

Demand Generation

Marketing

Sales

Like-Tetris-for-B2B-Resource-Tile

Video

Like Tetris™ for B2B: How to Win in the Building Demand Game

Demand Generation

EMEA

Marketing

Sales and Marketing Alignment

Martech salestech intersect

Blog Post

MarTech & SalesTech: Opportunities at the Intersections

Marketing

Sales

Sales and Marketing Alignment

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