Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Forrester-SiriusDecisions-Research-Brief_Planning-Assumptions-2021_Resource-icon-noLogo-640×533
Research/Analysis

ABM

Demand and ABM Planning for 2021: 6 Key Trends to Drive Pipeline Growth
Covid-19s-Effect-on-Marketing-Ebook
White Paper/E-Book

Content

Covid-19’s Effect on Marketing Ebook
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Blog Post

Content

Three Tips for Tech Marketers to Increase Email Performance with IT Buyers
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Video

Demand Generation

Digital Marketing Skills Acceleration Series
persona-driven marketing
Blog Post

Intent Data

Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments
social-media-with-webinars
White Paper/E-Book

Content

Guide to Using Social Media with Webinars
MarTech-2-E-Book-Resource
White Paper/E-Book

Intent Data

Use Intent Data to Adapt Account Strategies in a Shifting Market
real purchase intent data
Blog Post

Intent Data

What is Real Purchase Intent Data and Where Does it Come From?
global demand generation
Blog Post

Demand Generation

Building a Better Global Demand Generation Strategy
using priority engine Rich Contacts
Case Study

Intent Data

How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales
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Video

EMEA

Executive Interview: Planning and Executing a Successful Global Demand Strategy
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Webinar

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
meet-the-it-visionary
White Paper/E-Book

Demand Generation

Meet the IT Visionary
2020-BrightTALK-Benchmarks-Report
White Paper/E-Book

Demand Generation

2020 BrightTALK Benchmarks Report
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Infographic

Demand Generation

Speed to Success with Activity-Based Lead Scoring & Better KPIs
WhiteHat-Blog
Case Study

Intent Data

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication
Falling_Lead_Conversion_Resource
Research/Analysis

Demand Generation

Are Your Falling Lead Conversion Rates a Good Thing?
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Infographic

Demand Generation

Successful Modern Demand Gen Engine: Customize Content for the Buying Team
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Presentation

Demand Generation

How to Use Email Marketing to Nurture Third-Party Leads
3 Big Ideas for Capturing More Demand-Res
White Paper/E-Book

Demand Generation

3 Big Ideas for Capturing More Demand from Your Market
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Infographic

Demand Generation

Successful Modern Demand Gen Engine: Building a Strong ICP
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Blog Post

Intent Data

How Citrix Uses Priority Engine to Increase Pipeline and Enhance Their Data Warehouse
TTGT_Virtual-Events-Solution-Brief_Res
Product Sheet

Demand Generation

Virtual Event Success–from Recruitment to Follow-Up
Unitrends-blog-Resourses
Blog Post

Demand Generation

How Unitrends Uses Priority Engine to Generate Better Leads and More Demand
AdobeStock_142090764
Blog Post

Content

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content
128-Tech-resources
Blog Post

Intent Data

How 128 Technology Increased Lead Generation by 20x with Priority Engine
TTGT_10_Partnering to Accelerate Results_Res
White Paper/E-Book

Demand Generation

Accelerate Results with Valuable Partnerships
Involta-resources
Case Study

Intent Data

How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand
Panda-resources
Blog Post

Intent Data

How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts
using priority engine PortSys
Blog Post

Intent Data

How PortSys Uses TechTarget to Generate More Demand and Boost Sales
AppNeta-Blog-resources
Blog Post

Intent Data

AppNeta sees 50% month-over-month growth in Marketing Qualified Leads with Priority Engine
content marketing trends
Blog Post

Blog Topics

Four Content Marketing Trends to Plan for in 2020
technology buying content
Blog Post

Content

TechTarget – 20 Years Later: Great Content Is Still the Key
Customer Persona Targeting Best Ideal Buyer Action Figures 3d Illustration
Article

ABM

Improve ABM performance by moving beyond your basic persona frameworks
B2B event marketing ROI
Blog Post

Intent Data

4 Steps to Increasing Event ROI with Intent Data
Holding_You_Back_Resource_Icon
White Paper/E-Book

Demand Generation

Why Bad Demand Gen Is Holding You Back
effective nurturing
Blog Post

Demand Generation

3 Tips for More Effective Nurturing, Outreach and Measurement – TechTarget Priority Engine User Insights
content drives real purchase intent
Blog Post

Intent Data

Award-Winning Content Delivers Better Purchase Intent
2019-BrightTALK-benchmarks
White Paper/E-Book

Demand Generation

2019 BrightTALK Benchmarks Report
email intent
Blog Post

Intent Data

How to Increase Conversion with Intent-Driven Email Nurturing in EMEA
TTGT_SiriusDecisions Research Brief_Resource_Icon
Research/Analysis

Sales Enablement

Identifying and Overcoming Buying Group Blindness
TTGT_Event Marketing with Intent Data_Resource_Icon
White Paper/E-Book

Demand Generation

Using Intent Data to Improve Event Marketing
Marketo Nation
Blog Post

Demand Generation

Why I Go to Marketo Nation Every Year
AdobeStock_113251541
Article

Demand Generation

Stop Playing ‘Pin the Tail on the Donkey’ with Your Marketing
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Video

Content

Questions with Content Marketing Expert Andrew Davis
group of people in the lobby business center
Article

Intent Data

Hey CMOs, ROI Is People!
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White Paper/E-Book

Demand Generation

Peer-to-Peer Insights for 2019 Marketing Plans
email marketing
Blog Post

Demand Generation

How to Write Emails B2B Tech Buyers Actually Want to Read
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Webinar

Sales Enablement

Data-Driven Best Practices from ISR/BDR Leaders
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Blog Post

Sales Enablement

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler
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Video

Demand Generation

TechTarget Lead Generation: Quality Leads That Turn into Deals
BANT
Blog Post

Demand Generation

Why BANT Fails for Modern Enterprise Technology Demand Generation
attribution
Article

Demand Generation

Better Together — Using Attribution Approaches for Understanding, Not for Credit
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Blog Post

Demand Generation

Beware of the “False Economy” of Low-Cost Leads
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White Paper/E-Book

Demand Generation

What Are Low-Cost Leads Really Costing You?
amazon b2b intent
Article

Intent Data

Like Having Your Own Amazon for B2B – 5 Ways to Leverage Real 3rd-Party Purchase Intent
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Case Study

Integrated Marketing

“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration
bad leads
Article

Demand Generation

3 Reasons Why Your Leads Are Bad & How to Evolve the Way You Deliver for Sales
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