More than 63% of buyers in EMEA have either added a new vendor or have switched vendors in the past 18 months. On one hand, this is good news for tech businesses – more buyers changing vendors means more opportunities to bring in new customers. On the other hand, it means many of your customers are looking at alternative solutions right now.

In this infographic, we’ll take a closer look at insights from TechTarget’s 2024 Media Consumption Survey to understand what’s fueling this shift. From top motivators for switching vendors to the top reasons for staying, we’ll share how to better retain your existing customer base while attracting new prospects, all to maintain a strong pipeline in 2024.

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