2022 State of Intent/Signal Data

In today’s competitive market, B2B organizations must get in front of buyers early and provide more personalized, relevant experiences. High-quality intent data has proven to be particularly effective in helping organizations identify and connect with in-market buyers—and yet end-to-end adoption across go-to-market organizations remains low.

In this special update from DemandGen Report, you’ll learn how organizations are assessing and evolving their intent data strategies to more effectively identify and engage buyers, improve returns from predictive analytics and boost revenue success across the customer lifecycle.

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