Engaging today’s IT buyer is really hard – buyers are incredibly selective about where and what content they consume. To rise to the top of buyers’ inboxes, marketers need to build an always-on approach to email nurture that leverages buyer insights and high-quality content.
In this infographic, we look at EMEA buyers’ preferences and how that can shape your always-on email strategy. You’ll learn:
- How to create relevant, consistent and timely email outreach.
- How to drive greater value for buyers with your emails.
- How to use email to engage different members of a buying team.
