Content Mapping: Delivering the Right Message at the Right Time

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Part of the e-book series, Owner’s Manual for the Modern Demand Gen Engine

“Demand gen” strategies are highly effective in B2B marketing.

But what’s the secret to effectively building trust, fostering relationships, progressing your prospects along the buyer’s journey and accelerating the B2B sales cycle? Developing customized, targeted content is the key.

In order to deliver the right content to the right people and at the right time, you need to map your sales and marketing content to each stage of the buyer’s journey.

In fact, 87% of B2B buyers indicate that online content impacts their purchasing decisions.

In Part 2 of the ebook series Owner’s Manual for the Modern Demand Gen Engine, TechTarget CMO John Steinert and award-winning, high-growth marketing strategist Samantha Stone will show you how to increase the effectiveness of your content strategy by:

  • Mapping each stage of the buyer’s journey to your content marketing and sales enablement strategy
  • Leveraging the four key elements that are essential for optimizing content and facilitating the buyer’s journey
  • Establishing digital and email marketing baseline metrics to measure the effectiveness of your demand gen strategy

Download today to learn in-depth, from-the-trenches insights from practicing marketers who are at the forefront of the industry.

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