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While the changes triggered by the COVID-19 pandemic may have been difficult for many B2B companies, they have also reinforced the need for ABM marketers to alter their traditional processes and mindsets. In this research brief, “Demand and Account-Based Marketing: Planning Assumptions 2021,” Forrester | SiriusDecisions identifies 6 trends that will drive ABM growth in 2021.

Demand and ABM Planning for 2021: 6 Key Trends to Drive Pipeline Growth

Activity Matters: Identify and Engage the Most Active Buyers in B2B Tech

Demand and ABM Planning for 2021: 6 Key Trends to Drive Pipeline Growth

Activity Matters: Identify and Engage the Most Active Buyers in B2B Tech

Convert More Web Visits to Leads with Priority Engine Inbound Converter

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