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Here’s Why
Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

Solutions

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Marketing Teams

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Product Teams

Go-to-Market & Product Strategy

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Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
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Personas, Positioning & Messaging

Market research, buyer insights, & analyst guidance to help you stand out
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Data-driven content focused on the topics buyers care about most
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Marketing Teams

Brand Awareness

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Brand Awareness

Stay Top of Mind & Make the Short List
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Demand Generation

Access & Influence In-Market Buyers to Build Pipeline
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Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
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Partner & Channel Marketing

Accelerate Partner-Led Growth
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Online & In-Person Events

Engaged Audiences. Polished Experiences. Maximum ROI.
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Global Execution

Advance in the Markets You Care About Most
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Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
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Sales & Partner Enablement

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Personalized Outreach

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Find and prioritize the accounts and contacts that are in-market for your solutions
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What you need to know to quickly speak to the needs of your buyer
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Products

Products

Strategy

Intent Data

Content

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Platforms

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Strategy

Purchase Intent Analytics

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

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Purchase Intent Analytics

Actionable market intelligence on real enterprise tech buyers
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Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
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Custom Research & Consulting

Drill down on your specific GTM questions
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Intent Data

Prospect-Level Intent Data Exports

Account-Level Intent Data

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Prospect-Level Intent Data Exports

The industry’s most precise and powerful intent data
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Account-Level Intent Data

The industry’s most precise and powerful intent data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Content

Custom Content

Sponsorable Content

Video Production Services

Global Content Studio

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Custom Content

Impactful materials grounded in analyst expertise and research-based insights
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What Is Great Content for Buyers and Why's It So Hard?
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Sponsorable Content

Expert-crafted content, ready and waiting for you
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What Is Great Content for Buyers and Why's It So Hard?
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Video Production Services

Create Unique Content that Excites & Engages More B2B Buyers
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Global Content Studio

Content fueled by expertise. Strategies built for results.
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Awareness

Digital Advertising

Custom & Native Websites

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Digital Advertising

Targeted branding solutions proven to increase consideration
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Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
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Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Always-On Buying Groups

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Content Syndication

Intent-driven leads that build pipeline
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Modern BANT Leads

Expert-crafted content ready & waiting for you
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Always-On Buying Groups

Deliver a reliable stream of quality leads
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Sales

Intent Data for Sales

Sales Content

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Intent Data for Sales

Your fastest path to the deal
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Sales Content

Deal-closing decision support
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Platforms

Priority Engine Intent Data Platform

BrightTALK Webinar Platform

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Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Build a Better Webinar: Creating a Promotion Plan
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Closing Your Available Demand Gap

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There Is No ‘I’ in Successful ABM

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4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018

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How the Right Content and Delivery Strategies Double Demand Generation ROI

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B2B Marketing Predictions and Recommendations for 2018

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Better Insights Provide Real Inroads for Breakthrough ROI

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“GDPR Will Crash Your Entire Marketing Plan”: Fears, Realities & Choosing the Right Partners

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content creation

Overwhelmed by Content Creation? Here are 3 Simple Fixes for Marketers

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Microtargeting: Developing More Effective Marketing Campaigns

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Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective

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Demand Gen Tunnel Vision: Why Your Company Probably Needs to Invest in Branding

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Capturing More Active Demand: A 4-Step Guide

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Urge to Splurge on Predictive?

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Force-Feed Your Marketing Funnel Now

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Diving into the New SiriusDecisions Demand Unit Waterfall

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What is GDPR and What do B2B Tech Marketers Need to Know about it?

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Is ABM Really a Better Mousetrap?

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What is “Data Deadweight” and Why Should Marketers Care?

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Is your ABM Approach Like a Game of “Whack-a-Mole”? Trade Triangulation for Real Purchase Intent Insight

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How 5 Clear Principles for Digital Demand Marketing Success Help the SAS Marketing Team Win in APAC

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5 Things to Keep in Mind for Any B2B Email Nurturing Campaign

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Add Purchase Intent Insight to Your Lead Scoring Logic to Increase MQL Production

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B2B Demand Generation is not a Numbers Game – The Risks of Choosing Quantity over Quality

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Demand Generation in the Age of Intent

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All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard

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6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy

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Why All Leads Are Not Created Equal

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3 Questions to Ask B2B Intent Data Providers

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Using B2B Intent Insight to Lift ABM Performance

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Is Your Demand Generation Funnel Limiting Your Sales Potential?

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Demand Excellence: Insights on the New Reality of Integrated Demand Generation

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Want to Eliminate Account Based Marketing Waste? Publisher Partnerships Could Help

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Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company

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How do Marketers Evaluate Intent Data? Go to the Source

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To Gate or Not to Gate, That is the Question… for Content Marketers

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The 10 Biggest B2B Technology Marketing Mistakes to Avoid

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10 Biggest B2B Technology Marketing Mistakes to Avoid

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