How Digital Advertising Drives B2B Demand

“To know me is to like me” (otherwise known as the familiarity principle) is the very core of digital advertising.

It makes sense that when it comes time to buy, prospects tend to choose companies and products that they have heard about or know of. But translating this psychological principle into dollars is a challenge.
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Our latest research shows:

  • You don’t need to “go big or go home” to get results
  • The difference between “integrated” marketing and “synchronized” messaging
  • How to stop choosing between “quantity” and “quality” when it comes to filling the funnel
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