Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Context and Quality
Blog Post

Intent Data

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost
digital display advertising
Blog Post

Advertising

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy
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White Paper/E-Book

Advertising

Tethering Brand and Buyer: Differentiating Your Brand in an Evolving B2B Environment
Targeted-Display-Ads-Collateral-Resource-Tile
Product Sheet

Advertising

Accelerate IT Buyer Demand with TechTarget’s Targeted Display Ads
cookies
Blog Post

Advertising

Preparing for a Cookieless Future – an EMEA Perspective
black_boxes_1
Blog Post

Intent Data

Beware of Black Boxes. Look for Actionable Outputs.
Brand-Advertising-Guarantee-Success-Display-Ads-Resource-Tile
Infographic

Advertising

Guarantee the Success of Your Display Campaigns
Tethering-Brand-and-Buyer-Resource-Tile_v1
Webinar

Advertising

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space
Brand-Studies-Infographic_Res
Infographic

Advertising

New Brand Study: How Digital Ads Positively Impact IT Buyer Decisions
Brand_Advertising_Boosting_Brand_Awareness
Infographic

Advertising

Brand Advertising: Boosting Brand Awareness through Digital Advertising Techniques
MarketingCharts_Marketers-Are-Still-Reliant-on-3rd-Party-Cookies
Knowledge Sharing

Advertising

Marketing Charts: Marketers Are Still Reliant on Third-Party Cookies
Third-Party-Cookies-Gone_Webinar-Resource-Tile
Webinar

Advertising

Third-Party Cookies Will Be Gone Before You Know It. Are You Ready?
WhatIs_The death of third-party cookies- What marketers need to know
Knowledge Sharing

Advertising

The Death of Third-Party Cookies: What Marketers Need To Know
SalesTech-Series_Is-a-Cookie-less-Future-Good-for-B2B-Sales-1.jpg
Knowledge Sharing

Advertising

SalesTech Series: Is a Cookie-less Future Good for B2B Sales?
Brand_Advertising_Res
White Paper/E-Book

Advertising

Tap into the Power of Brand Advertising
3rd party cookies
Blog Post

Advertising

How to Thrive in a Cookieless World
Digital-Skills-Series_resource-icon_v1.jpg
Video

Demand Generation

Digital Marketing Skills Acceleration Series
TTGT_Brand Takeover-Advertising_Resource-Icon
Product Sheet

Advertising

Brand Takeovers: Exclusive Ad Ownership on Best-in-class Editorial Content
digital advertising
Blog Post

Advertising

Why I’m Staying the Course on our Digital Advertising Program
3rd party cookies
Blog Post

Advertising

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
TTGT_Driving-Real-Value_Resource-Icon
White Paper/E-Book

Advertising

Driving Real Value with Intent Driven Digital Advertising
Brand Solutions2_resources icon
Product Sheet

Advertising

Intent-driven advertising: Proven to boost consideration
TTGT-Brand-EBook-Resource_Icon
White Paper/E-Book

Advertising

Why B2B Marketers Can’t Afford to Ignore Digital Advertising
Druva-resources-2
Case Study

Integrated Marketing

“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration
b2b digital advertising
Blog Post

Advertising

Thinking Fast and Slow: The Psychology that Fuels B2B Digital Advertising
TTGT_Brand_Investment_Infographic_Resource_Icon_01
Infographic

Advertising

Why You Need a Digital Advertising Investment
supercharge
Article

Demand Generation

How Data-Driven Display Can Now Supercharge Laser-Focused Demand Gen
TTGT_Brand_Why_Spend_on_Brand_Advertising_Resource_Icon
Video

Advertising

Why Spend on Digital Advertising: 3 Questions to Ask Yourself
TTGT_Brand_How_Digital_Branding_Drives_B2B_Demand_WP_Resource Icon
White Paper/E-Book

Advertising

How Digital Advertising Drives B2B Demand
TTGT_Brand_Why B2B Marketers Neglect their Brand_Ebook_Resource Icon
White Paper/E-Book

Advertising

Why B2B Marketers Neglect Their Digital Advertising
TTGT_Brand_Why TechTarget Brand Advertising Works Better_Resource Icon
Video

Advertising

Why TechTarget Digital Advertising Works Better
Nina_Brand_Preview_Resources
Video

Advertising

B2B Targeted Digital Advertising: How to Improve Programmatic Effectiveness
Programmatic_resources icon
Product Sheet

Advertising

How to Maximize Front-End and Back-End Performance in B2B Programmatic
demand gen
Article

Advertising

Demand Gen Tunnel Vision: Why Your Company Probably Needs to Invest in Branding
branded content marketing
Blog Post

Content

Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms
native advertising strategy
Blog Post

Advertising

Why Native Advertising Should be an Important Part of Your Marketing Strategy
crude_data
Blog Post

Intent Data

The Rising Cost of Crude Data
Brand search strategy visibility
Blog Post

Advertising

How Do You Create Brand Visibility if Your Site Doesn’t Rank Well in Google?
Spoke USA_resources icon
Product Sheet

Advertising

Spoke Branding US Product Guide
Spoke Intl_resources icon
Product Sheet

Advertising

Spoke Branding International Product Guide
SOV_resources icon
Product Sheet

Advertising

Share of Voice Solutions Overview
Custom Sites_resources icon
Product Sheet

Advertising

Custom & Native Site Product Guide
Brand Engage_resources icon
Product Sheet

Advertising

Brand Engage™ Custom Display Product Guide
programmatic advertising
Blog Post

Advertising

You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality
tech marketer talks silver peak
Blog Post

Advertising

Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing
techtarget-blog-placeholder-1
Blog Post

Advertising

Don’t Be Sold Media When You Should Be Shown
michael phelps thought leadership content
Blog Post

Advertising

Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content
brand retargeting cocktail party
Blog Post

Advertising

Brand Retargeting (at a Cocktail Party)
no telemarketing lead generation
Blog Post

Advertising

Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns
3 things marketers can learn from graphic designer
Blog Post

Advertising

More Effective Marketing: 3 Things a Marketer Can Learn from a Graphic Designer
market presence
Blog Post

Advertising

MONOPOLY – The Marketer’s Edition
retargeting
Blog Post

Advertising

3 Questions to Ask Before Starting a Retargeting Campaign
dimension data
Blog Post

Advertising

Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data
better banner performance
Blog Post

Advertising

10 Ways to Improve Banner Performance
Always On Strategy
Blog Post

Advertising

Why Going Dark in Technology Marketing is Never in Fashion
2015 Worldwide ROI Summit Boston
Blog Post

Advertising

11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston
lost cat
Blog Post

Advertising

Is a Lost Kitty Poster a Study in Good Marketing?
instagram logo
Blog Post

Advertising

Why Your Company Should Be Using Instagram to Engage Prospects
Tech Marketer Talks HP APJ
Blog Post

Advertising

Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ
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