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Here’s Why
Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

Solutions

Product Teams

Marketing Teams

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Product Teams

Go-to-Market & Product Strategy

Personas, Positioning & Messaging

Content Development

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Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
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Personas, Positioning & Messaging

Market research, buyer insights, & analyst guidance to help you stand out
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Content Development

Data-driven content focused on the topics buyers care about most
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Marketing Teams

Brand Awareness

Demand Generation

Account-Based Marketing

Partner & Channel Marketing

Online & In-Person Events

Global Execution

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Brand Awareness

Stay Top of Mind & Make the Short List
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Demand Generation

Access & Influence In-Market Buyers to Build Pipeline
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Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
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Partner & Channel Marketing

Accelerate Partner-Led Growth
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Online & In-Person Events

Engaged Audiences. Polished Experiences. Maximum ROI.
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Global Execution

Advance in the Markets You Care About Most
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Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
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Sales Teams

Sales & Partner Enablement

Account Prioritization

Personalized Outreach

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Sales & Partner Enablement

Custom content to educate sellers and partners on why your solution matters
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Account Prioritization

Find and prioritize the accounts and contacts that are in-market for your solutions
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Personalized Outreach

What you need to know to quickly speak to the needs of your buyer
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Products

Products

Strategy

Intent Data

Content

Awareness

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Platforms

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Strategy

Purchase Intent Analytics

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

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Purchase Intent Analytics

Actionable market intelligence on real enterprise tech buyers
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Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
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Custom Research & Consulting

Drill down on your specific GTM questions
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Intent Data

Prospect-Level Intent Data Exports

Account-Level Intent Data

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Prospect-Level Intent Data Exports

The industry’s most precise and powerful intent data
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Account-Level Intent Data

The industry’s most precise and powerful intent data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Content

Custom Content

Sponsorable Content

Video Production Services

Global Content Studio

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Custom Content

Impactful materials grounded in analyst expertise and research-based insights
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What Is Great Content for Buyers and Why's It So Hard?
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Sponsorable Content

Expert-crafted content, ready and waiting for you
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Video Production Services

Create Unique Content that Excites & Engages More B2B Buyers
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Global Content Studio

Content fueled by expertise. Strategies built for results.
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Awareness

Digital Advertising

Custom & Native Websites

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Digital Advertising

Targeted branding solutions proven to increase consideration
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Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
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Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Always-On Buying Groups

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Content Syndication

Intent-driven leads that build pipeline
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Modern BANT Leads

Expert-crafted content ready & waiting for you
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Always-On Buying Groups

Deliver a reliable stream of quality leads
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Sales

Intent Data for Sales

Sales Content

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Intent Data for Sales

Your fastest path to the deal
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Sales Content

Deal-closing decision support
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Platforms

Priority Engine Intent Data Platform

BrightTALK Webinar Platform

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Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Build a Better Webinar: Creating a Promotion Plan
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Building a Demand Engine: Scaling Pipeline Creation Through Partners

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Partner Content: Fundamental Assets for Fueling the Buyer’s Journey

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The Art & Science of Going to Market with Strategic Partners

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Analyst Insights:Technology Market Trends & What They Mean for Partner Marketers

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2024 Technology Spending Priorities, APAC

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Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024

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Patient Care, Policy & More: This Year’s Virtual Care Trends

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Harness Technology, Training and Intent for Maximum Sales Results

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How ServiceNow Drives Customer Expansion at Scale Through Partners

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Webinar Series: Navigating the Tech Buyer Journey in 2024

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How 8×8 Leverages Intent Data to Fuel Joint Campaigns

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expert tips for how to overcome intent data challenges to realize the true ROI on intent data.

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

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Discussion Series: Partner Marketing Visionaries

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The Value of Independent Third-Party Content

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Why Sales Reps Love Priority Engine’s IntentMail AI

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Accelerate Pipeline with TechTarget’s Confirmed Projects™

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Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content

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Decision-Making Dynamics: Roles, Buying Teams and the 2024 Tech Purchase Process

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Designing a Comprehensive Intent Data Strategy

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Make the Invisible, Visible: Identify the Active Buying Teams at Your Target Accounts

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Content That Attracts Buyers. Data to Connect Them to You.

Content Creation

Crafting Engaging Email Copy: Do’s and Don’ts

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Tech Purchase Drivers and Disruptors for 2024

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GTM Success in 2024: A B2B Guide to Tech Investments and Media Preferences

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Intent Summit: Driving Engagement. Converting Interest.

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How Shure Leverages an Integrated Informa TechTarget Program to Fuel Pipeline and Increase Deal Value by 240%

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The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers

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Break Through with Real Personalization Using Priority Engine’s IntentMail AI™

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Break Through with Real Personalization: Priority Engine’s IntentMail AI

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How SolarWinds Leveraged the TechTarget Portfolio to Create Intent-based Demand and ABM Programs

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Partner Marketing Visionaries, Ep. 16: Building Partner Pipeline: How to Drive Demand With & Through Partners

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Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Sales and Marketing Alignment

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Four Secrets to Harness the Power of Intent Data

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4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

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2024 Media Consumption Survey Highlights

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