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Webinars/Events

Analyst Insights for GTM Actions: Marketing Complex Categories Like Zero Trust

Market Intelligence

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White Paper/E-Book

A Short Guide to Aligning Video Content to the Buyer’s Journey

Content Creation

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Infographic

Maximizing Your Impact Across Buying Centers in EMEA

Demand Generation

EMEA

Market Intelligence

Marketing

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Webinars/Events

B2B Content Brilliance: Drive Better Buyer Engagement with Video

Content Creation

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Product Sheet

Priority Engine’s Powerful Signals Fuel Better GTM Efforts with Prospect-Level and Account-Level Intent 

Intent Data

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Webinars/Events

Using Analyst Insights to Engage Buying Teams

Demand Generation

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White Paper/E-Book

Building a Sustainable Content Ecosystem

Content Creation

Market Intelligence

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Infographic

How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

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White Paper/E-Book

How Can Providers Create Successful Organizations for Accountable Care?

Healthcare Marketing

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White Paper/E-Book

A Culture of Belonging is Essential in the Fight for Diversity in the Medical Industry

Healthcare Marketing

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Webinars/Events

Formulating Content for Your Vertical Environment: How to Avoid Turn & Burn

ABM

Content Creation

Healthcare Marketing

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Webinars/Events

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

ABM

Content Creation

Demand Generation

EMEA

Intent Data

BrightTalk-Focus-Resource-2a

Webinars/Events

Nothing Works Anymore: Why B2B and ABM Need a New Playbook

ABM

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Infographic

Three B2B Video Trends Marketers Should Watch

Content Creation

BrightTalk-Focus-Resource-1a

Webinars/Events

ABM Engagement in the Age of AI

ABM

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Webinars/Events

Webinar Series: B2B Content Brilliance

Content Creation

Partner-Marketing-Group

Product Sheet

Partner Marketing Visionaries: A Thriving Community of Partner Marketers

Partner Marketing

buyer self-education

Blog Post

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Marketing

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Infographic

Attracting and Retaining Tech Customers in EMEA

Demand Generation

EMEA

Intent Data

Market Intelligence

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Webinars/Events

Analyst Insights for GTM Actions: Lessons Learned from Security Buyers

Market Intelligence

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Webinars/Events

Content, Context and the AI-Driven Future

Content Creation

GenAI tips

Blog Post

A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

Demand Generation

Marketing

customer trust

Blog Post

How to Build Trust with Prospective and Current Customers

Demand Generation

Marketing

Sales

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White Paper/E-Book

The Cycle of Healthcare Data: Creation, Gathering, and Handling

Healthcare Marketing

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Video

Six Use Cases for Intent Data in Partner Marketing: 8×8’s Story

Partner Marketing

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Webinars/Events

Unlocking Deep Engagement: Creating an Always-On Webinar Series

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

EBook13_Resource

White Paper/E-Book

How Can Healthcare Protect Against Zero-Day Attacks and What Does It Mean?

Healthcare Marketing

tech buyers resources

Blog Post

Tech Buyers’ Most Trusted Research Sources

Content Creation

Market Intelligence

Marketing

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Video

How SHI Leveraged Informa TechTarget’s Confirmed Projects to Influence Pipeline for Partner Campaigns 

Sales

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White Paper/E-Book

Navigating the Storm: The Impact of the Healthcare Cyberattack

Healthcare Marketing

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White Paper/E-Book

Revolutionizing Healthcare: The Role of EHR in Clinical Informatics

Healthcare Marketing

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White Paper/E-Book

Top Health IT Analytics Forecasts and Goals for the Coming Year

Healthcare Marketing

GenAI Sales Outreach

Blog Post

Balancing GenAI and Human Touch in Sales Outreach

Sales

Sales Enablement

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Webinars/Events

Let’s Connect at Forrester

Intent Data

GenAI 101

Blog Post

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

Content Creation

Marketing

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White Paper/E-Book

Build a Better Webinar: Post-Event Best Practices

Content Creation

How-ESG-Helps-Tech-Companies-in-EMEA-Deliver-Better-Business-Outcomes

Video

How Enterprise Strategy Group Helps Tech Companies in EMEA Deliver Better Business Outcomes

Content Creation

EMEA

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White Paper/E-Book

Analyzing the Back-End Revenue Cycle and Important Best Practices

Healthcare Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 18: Becoming Your Own CMO: Taking the Reins as a Partner Marketing Leader

Partner Marketing

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Webinars/Events

Data Management & Analytics Market Trends for Partner Marketers

Channel

Partner Marketing

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Webinars/Events

Cybersecurity Market Trends for Partner Marketers

Channel

Partner Marketing

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Webinars/Events

Infrastructure, Networking, Cloud & DevOps Market Trends for Partner Marketers

Channel

Partner Marketing

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Case Study

How ZeOmega Leveraged an Omni-Channel Strategy with Xtelligent Healthcare from TechTarget

Healthcare Marketing

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Product Sheet

Confidently Identify, Influence and Convert More In-Market Accounts with Priority Engine Account Intent Feeds™

Intent Data

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White Paper/E-Book

Revenue Cycle Management with Automation and AI

Healthcare Marketing

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Video

How Enterprise Strategy Group Helps Tech Companies in APAC Deliver Better Business Outcomes

APAC

Content Creation

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Webinars/Events

Focus Summit: What is the Future of ABM?

ABM

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White Paper/E-Book

2024 Technology Spending Intentions Study Highlights

Market Intelligence

Marketing

Sales

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White Paper/E-Book

A Guide to Writing Great B2B Email Copy

Content Creation

Demand Generation

Marketing

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White Paper/E-Book

How AI is Impacting Healthcare

Healthcare Marketing

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White Paper/E-Book

Intent-Guided Multithreading Tactics That Work

Intent Data

Sales

Technology Investment Drivers

Blog Post

Five Top Technology Investment Drivers for 2024

Content Creation

Market Intelligence

Xtelligent-Resource-6

White Paper/E-Book

A Look Inside of the Top Four Value-Based Care Plans

Healthcare Marketing

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Video

Priority Engine with Salesforce: Supercharge Your Go-to-Market

Intent Data

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Webinars/Events

Partner Marketing Visionaries, Ep. 17: The State of Partner Marketing in EMEA

Partner Marketing

Xtelligent-Resource-5

White Paper/E-Book

Top 2024 Forecasts for the Pharmaceutical and Life Sciences Sectors

Healthcare Marketing

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Webinars/Events

Intent Data and ROI: How to Measure It and Drive It Through the Roof

Intent Data

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