Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

AI
Blog Post

Intent Data

AI’s B2B Data Problem
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Case Study

Integrated Marketing

“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration
b2b digital advertising
Blog Post

Advertising

Thinking Fast and Slow: The Psychology that Fuels B2B Digital Advertising
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Infographic

Advertising

Why You Need a Digital Advertising Investment
supercharge
Article

Demand Generation

How Data-Driven Display Can Now Supercharge Laser-Focused Demand Gen
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Video

Advertising

Why Spend on Digital Advertising: 3 Questions to Ask Yourself
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White Paper/E-Book

Advertising

How Digital Advertising Drives B2B Demand
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White Paper/E-Book

Advertising

Why B2B Marketers Neglect Their Digital Advertising
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Video

Advertising

Why TechTarget Digital Advertising Works Better
Nina_Brand_Preview_Resources
Video

Advertising

B2B Targeted Digital Advertising: How to Improve Programmatic Effectiveness
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Product Sheet

Advertising

How to Maximize Front-End and Back-End Performance in B2B Programmatic
demand gen
Article

Advertising

Demand Gen Tunnel Vision: Why Your Company Probably Needs to Invest in Branding
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