Executive Interview: Planning and Executing a Successful Global Demand Strategy

In this video, TechTarget EVP Bill Crowley has a discussion with Gigamon’s VP of Demand Gen and Channel Marketing, Mandeep Khera, on best practices for organizing and executing an effective global demand strategy. The conversation covers a number of important topics, including global team communication and collaboration, the tradeoffs necessary to make global teams more effective and how to build agility across regions to accelerate marketing execution. Additionally, it provides insight into how they work with partners like TechTarget on a global and local scale.