Help your people help your customers

Before you throw AI at your problems, you should use better insights for real sales enablement

Right now, Articificial Intelligence (AI) is all about increasing the volume of processing you can do in the hope that more throughput will deliver the outcomes you seek. But just as with any automation tool, real AI success depends a great deal on what other changes you’re able to make.

So, while many B2B companies continue to ramp up high-volume approaches with AI, top performers are taking a much closer look at the critical variables that impact outcome improvement. In this MarTech Today article, TechTarget CMO John Steinert explores why before throwing AI at your problems, you should use better insights to help your people help your customers.
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